New technological solutions and fresh thinking can save this iconic species from the brink of extinction so that future generations can see this magnificent creature in its natural habitat. If we delay for two years – it will be too late. Initially we aim to treat 2500 rhinos, which is probably enough to save the species.
To devalue rhino horn to the extent that, once treated, they are valueless. This takes away the financial incentive to steal the horns since there is no reward for the poachers.
We plan to add new technology to massively increase the risk of detection so poaching becomes high risk, low reward – the very opposite of what motivates them to poach.
How are we different from other “Rhino Saving” Campaigns?
Unlike most other campaigns, we plan to administer a proactive defence for the rhinos rather than a reactive one because otherwise it will be too late.
Many different approaches have been proposed to combat this issue, from dehorning, legalising the trade, permanent armed guards and a myriad of other efforts. However, no one has taken an holistic approach that eliminates the primary motives of the poachers and the customers.
Our procedure infuses a toxic substance into the horn that prevents human consumption and a forensic DNA marker that provides irrefutable evidence that the horn has been poached.
To find out more please visit our website or social media pages:
All of the money raised will go to Rhinos’ Last Stand to be used in our fight against poaching and to help us save this magnificent species so that future generations can see them in their natural habitat and not just on a screen or in a book. Rhinos' Last Stand is a not-for-profit company registered in England and Wales (number 11482939).
Registered Address: Media House, Stanmore Business Park, Bridgnorth, Shropshire, WV15 5HP, United Kingdom
- Simon Golding
- Peter Murdoch
- Ioannis Roussakis
- Karen Laret
- jenny smillie
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