Media Campaign to Protect AB Rockies & Headwaters

Hi folks. I am an outdoor enthusiast, wild forager, hopeful hunter. An active parent and an active Albertan. I believe that the value of nature is under-recognized in government, yet highly appreciated by the public, and the Alberta government as pulled the wool over the publics eyes over the past year.

I, along with other concerned Albertans are hoping to stop the sell-off of Crown Land that is currently threatened due to the withdrawal of a 1976 protection policy that limited mining operations in ecologically sensitive areas, protecting wildlife and Alberta's headwaters:

We are hoping to get the word out to Albertans through an informative billboard campaign. It is already underway; there are billboards in Calgary and Grande Prairie and another in Edmonton is going up as of February 1. 

Here's a crop of the graphic we're using:


The website is a concise and non-partisan page dedicated to providing  information about the proposed coal-mining sites, the history and ecological impacts of open-pit coal mining, and methods for individuals to express their thoughts and concerns to the Provincial, Federal government.

*** IF you are, are acquainted with: a farmer, a land-owner, or a business owner who is willing to put up signage, please reach out. There are also readily available graphics for 4'x12' vinyl sheeting with grommets. We can help you get started. *** Subsequently, if there is a high-exposure billboard in your area and 

We are asking for $5000 as a start, but this campaign will be ongoing until the 1976 Coal Policy is reinstated.

A breakdown of monthly financial needs are as follows:
$840   /month - Grande Prairie Billboard (paid from January 12th - February 12th)
$1050/month - Edmonton Billboard (to be paid from February 1st - March 1st) 
$1000/month - Lethbridge (estimate)  *Funds still needed
$1000/month - Red Deer (estimate)  *Funds still needed

Fundraising will pay for monthly billboard spaces in Calgary, Grande Prairie, Edmonton, and tentatively  in Lethbridge and Red Deer as well.

Time is of the essence, as these issues are currently under federal review. There are also private lawsuits that need the support of an informed public.

Leases have already been sold to Australian operations, without the consultation of Alberta's public sphere. The proposed coal would be exported for Chinese steel manufacturing. The land was leased for 36$ per hectare with the promise of 400 jobs over the course of 25 years and royalties of 1%, . The spin doesn't take into consideration the poor record of these mine's environmental impacts and high cost of repairs and reclamation, their flakiness on paying out royalties or the false trust that the government is implying Albertans have on such projects. 

Your support represents a vote in favour of the full story, of community engagement,  of democratic participation beyond the 4-year ballot, and lastly, in favour of honest consideration of our most valuable environmental resources. 

Our governments need to be accountable to their job as representatives and stewards of the province's land and people, not as back-door dealers to lie, cheat and exploit the much-appreciated landscapes that Albertans value through and through. 


The fundraiser will be deemed a success, and will close upon the reinstatement of the Coal Policy by the Alberta Government. Until then, the Eastern Rockies remain under threat of industrial resource extraction.


 See top
  • Anonymous 
    • 50 $ 
    • 6 hrs
  • Jacqueline Wallace 
    • 30 $ 
    • 6 hrs
  • Anonymous 
    • 50 $ 
    • 7 hrs
  • Colin Giles 
    • 50 $ 
    • 10 hrs
  • Anonymous 
    • 10 $ 
    • 14 hrs
See all

Fundraising team (2)

Matthew Chardonnay 
Raised 1,320 $ from 16 donations
Grande Prairie, AB
Marcia Tofer 
Team member
Raised 170 $ from 4 donations
  • #1 fundraising platform

    More people start fundraisers on GoFundMe than on any other platform. Learn more

  • GoFundMe Guarantee

    In the rare case something isn’t right, we will work with you to determine if misuse occurred. Learn more

  • Expert advice, 24/7

    Contact us with your questions and we’ll answer, day or night. Learn more