Kick It for Keith, Inc. was established in memory of Keith Lee Segovia by his family and close friends. Keith was a beloved member of the Stamford community, a graduate of the Stamford public school system, a National Champion with Southern Connecticut State University's men's soccer team, and a professional soccer player both in the U.S. and abroad. Unfortunately, Keith succumbed to colon cancer on January 8, 2010. Kick It for Keith, Inc. (KIKI) serves to honor Keith Segovia's memory by giving back to the local community that he loved so much.

Kick It for Keith, Inc. is a 501(c)(3) charitable organization that serves two purposes.

The first is to provide financial assistance to local talented youth soccer players to allow them to participate in programs and other opportunities that will further their development and future in the sport.

The second is to provide financial assistance or other important benefits to local cancer patients. As a patient, Keith was gifted a few wonderful things and experiences from some very caring individuals. These gifts helped make the end of Keith's life a bit more comfortable and enjoyable. Kick It for Keith, Inc. aims to provide similar gifts to individuals who are battling cancer.