Bringing Our Family Through The Storm

Covid-19’s impact on lives and livelihoods has been immediate and unprecedented.  

Early on, the hospitality industry found itself in a free fall and our family business, Classic Hotels & Resorts, was no exception. 

With many of our associates on leave in Arizona and California, coping with the Covid-19 pandemic and a myriad of concurrent financial difficulties, our goal is to reopen and bring people back as soon as possible.

In the meantime, we are continuing to pursue all available government assistance programs, to assist with unemployment support for associates and to restore jobs as soon as possible. In every scenario, a shortfall exists, so we are doing our best to help associates fill the gap.

This is a time of abruptly changed personal circumstances. We know that if you are able, you’re very likely already giving to numerous people and causes. But if you are still able and have the bandwidth, please consider joining us. 

If you’ve stayed with us – at La Playa Carmel, Arizona Grand Resort & Spa, The Scott Resort & Spa, Laguna Beach House, Hotel Carmel, or The Inn at Laguna Beach – you know that Classic Hotels & Resorts’ hospitality is nothing if not hands-on and heartfelt.

A hotel is just four walls and a roof. Our family of associates makes each one a home with a beating heart – a place where strangers are welcomed and memories made.

That’s why we are asking our community - loved ones, colleagues, valued past and future guests - to recall the faces that made your getaways, staycations, birthdays, weddings, honeymoons, and reunions what they were, and to give what you can - whether it be a dollar or a share - to help us return that care in this unprecedented moment of need. 
From bell hop to housekeeping, chef to server, front desk to back of house, management to ownership and beyond, we thank you for your kindness.



Please note that gifts made via GoFundMe go directly to aid Covid-19 impacted employees, and are not tax deductible. Thank you so much for your consideration and support!


  • Gene Camacho  
    • $100 
    • 3 mos
    • $20 
    • 3 mos
  • Anonymous 
    • $100 
    • 3 mos
  • Anonymous 
    • $150 
    • 3 mos
  • Crystal Boisvert  
    • $150 
    • 3 mos
See all

Organizer and beneficiary

Grossman Family 
Phoenix, AZ
Classic Hotels 
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