11.11 / eleven eleven RELIEF FUND

Hello Friends -

Thank you for staying at home to #flattenthecurve. We are all in this together.

There is special kind of joy that comes from team work that is difficult to describe - if you play sports, sing in a choir - dance in a group or are part of tightly knit work family - you know the satisfying feeling of cooperation. 

Our team is 360 people strong - we are fortunate to be connected to a network of farmers, spinners, weavers, natural dyers, block printers, hand painters - hand stitchers, tailors, young creatives and sales associates. 

We are still trying to wrap our heads around the loss of something that is intrinsic to our survival - the ability to connect. 

On March 22nd a voluntary curfew started and from the 24th the  government ordered a complete lockdown in India - from one day to the next our shop, office and factory closed. The lockdown was first scheduled until the end of March - extended to mid April and further extended another month  to Mid May.

We have experienced cancellations on orders as shock waves ripple through our industry. Our retails partners have conveyed that it is unlikely that they will be up and running again until June.

In an effort to bring our staff some financial security and to keep the company alive, we are seeking to raise a sum of $56,000 to get us through the next few months -  this is the minimum to get by - 60% of the running costs for the months of April, May and June. 

$ 38,000 - Artisan wages
$ 12,000 - Young Creatives and Admin salaries
$ 6,000 - Rental for Delhi and Kutch workshops

$56,000 Total 


For more than 10 years now our team has been working together to bring a sustainable fashion solution to the world. Our team of makers is comprised of 60 full time staff in New Delhi, India - and 300 part time rurally located artisans. Many of them work in their homes on hand spinning, handloom weaving, hand painting and bandhani (miniature tie dye).

The ability to work from home creates livelihood opportunities for rurally located women. These communities exist at the foundation of our value chain and are living the most sustainable lifestyles - with the lightest carbon footprints on the planet. It pains us to think that the people who contribute the least to climate change are the ones which get severely impacted first. 

We are all in the same boat of being unsure of what the future holds. Any amount that you can contribute will be very much appreciated. We have stopped the contract with our PR company - the salaries of founders have been sacrificed -  so far we managed to avoid laying off any of our employees.

Textiles and clothing have a powerful way of registering memories - stories of people - and where they come from. We will fight to keep sharing these living histories and together with the support of you we will get to the other side of this crisis.

Wishing you all the courage and good health to get through this. 

Shani Himanshu & Mia Morikawa on behalf of everyone at - 11.11 / eleven eleven 

Stay tuned to daily updates : here   
and find out more about us here : website 

BIO : 

Craftsmanship lies at the heart of 11.11 / eleven eleven. Renowned for its use of indigenous cotton and 100% natural dyes, the label uses heritage techniques such as hand loom weaving, hand painting, miniature tie dyeing and quilting. The label maintain’s it’s unique handmade vision by departing from mainstream manufacturing, producing small-batch slow-made clothing in collaboration with groups of artisans located all across India. Each season the brand dissolves distinctions between geographic and gender boundaries - the looks are safe for the skin and transitions seamlessly between cultures from day to evening wear.

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Organizer and beneficiary

Eleven Eleven
Brooklyn, NY
Eleven Eleven

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