Our campaign was born from heartbreak.

When footage released by animal rights campaigner Joey Carbstrong appeared to reveal serious animal welfare failings at the Hartshead Meats slaughterhouse in Mossley, many people were left shocked, distressed, and deeply concerned. The footage appeared to depict animals experiencing an unimaginable amount of terror and suffering in their final moments—an experience no living being should ever have to endure.

That heartbreak has become our purpose.

No animal should suffer unseen.

No suffering should be ignored.

By standing with us, you help ensure these concerns are neither dismissed nor forgotten, and that meaningful change can emerge from a deeply troubling situation.

Your support strengthens this effort. It helps fund the outreach, coordination, and professional guidance required to raise awareness, challenge welfare failings, promote transparency, and advocate for higher standards across the industry.

The animals affected had no voice in what happened to them.

We do.

Together, we can speak for those who cannot speak for themselves and work towards a future where animal welfare is treated with the seriousness it deserves.

Thank you for choosing to take action.

Every contribution helps us advance our mission and support practical, lawful efforts to improve animal welfare.

Your donation helps fund:

Media Outreach - Ensuring the public remains informed and that animal welfare concerns continue to receive the attention they deserve.

Campaign Coordination - Organising effective, strategic, and lawful advocacy activities that strengthen public engagement and maximise impact.

Professional and Legal Guidance - Obtaining expert advice to examine potential welfare breaches, support accountability, and encourage improvements in industry practices.

Every pound donated helps strengthen our ability to:

• Promote transparency and accountability.

• Raise awareness of animal welfare concerns.

• Support lawful advocacy and reform initiatives.

• Encourage higher welfare standards across the industry.

Together, we can turn concern into action and help create lasting change for animals.