There is a huge demand for genuine free range eggs and we have always encouraged more people to set up their own farms. We have run on-farm workshops to show how to set up a free range egg farming business. We believe in very low density production, ensuring long term sustainability,with hens that range on pasture all day. We never lock our hens up - not even at night because they are protected from predators by their personal bodyguards - at least one Maremma dog per flock. Our aim is to reach far more people than we can with workshops on the farm. Development of a series of webinars, coupled with our eBook will allow us to potentially reach hundreds of people at a time rather than just a dozen or so. The webinars will cover all aspects of free range production and equip participants with the information needed to ensure a successful venture. We will present specialised information for different regions and the webinars will be free. All registrants will receive a copy of our eBook so they are fully prepared for each webinar. Our aim is to increase the production of genuine free range eggs to better meet consumer demand as well as ensuring food safety and environmental sustainability. Big corporations took advantage of a free range shortfall and slack regulations to introduce their own intensive 'free range' system to boost profits - but their system does not meet consumer expectations about what free range should be.