HOOCH Lifestyle Clothing

Hooch was built on the philosophy that the weird, strange, and abnormal are amazing qualities that the world and humans possess. When I was a kid my imagination ran wild and horror, monsters, creatures, and make believe were my escape from what other people called life or “The Norm”. As I got older, I realized that my greatest quality was that I was unique and different and that fueled my imagination even more to create the monsters and the creatures that brought me solace and the feeling of being accepted and a part of something, and unleash them on the world. Hooch is a bat signal to the strange, the weird, the unique, the creative, but most of all EVERYONE! It’s a Quality Brand for a Quality Lifestyle! Stay Slaytanic Stray Rats!