1 Million Black Kids Saving


This is a Black History Month initiative to help 1 Million Black and Brown children in America, ages 0-18,  to open savings accounts with culturally-relevant financial literacy.   

Research from Washington University shows that kids who have savings accounts in their names are 6X more likely to go to college.

A companion study shows that kids who have savings accounts in their names are 4X more likely to own stocks as young adults  - no matter how much is in those accounts.

By getting 1 Million Black children access to Goalsetter savings accounts with fun, digital financial literacy, we are helping future generations to obtain both the knowledge and the savings habits that will transform their futures, and bring them one step closer to financial equity and freedom. 


SPONSOR A KID...OR TEN!  Goalsetter is partnering with The YMCA, Eagle Academy, Fund 2 Foundation, NAF.org, the East Bay Youth Development Center, and other non-profit organizations across America to give savings accounts with fun, game-based financial literacy to underprivileged Black and Brown youth.  

SPONSOR A SCHOOL OR A CITY:  Want to make sure that every kid in East Louisville, East New York, or East Oakland has a savings account?   Transform the future of your city by helping all kids to develop both the healthy savings habits and the knowledge to build wealth.  Goalsetter will work with school systems and municipalities to help distribute the savings accounts and the financial literacy curriculum.  Contact us at [email redacted] to partner.    

DONATE TO THE CAUSE, EVERY PENNY HELPS: If you don't have a particular kid or group of kids in mind to sponsor, but would still like to help the campaign, you can make a general donation to this GoFundMe and we will make sure your donation goes to helping kids become financially free.


Goalsetter is a Savings and Financial Literacy App started by a Black entrepreneur that lets kids and families save, and teaches key wealth-building concepts through fun educational quizzes powered by memes and gifs from social media influencers, hip hop artists and popular culture.  Goalsetter has been proven to make saving and financial literacy fun for ALL kids from ALL backgrounds, and kids and parents alike love Goalsetter.  

Goalsetter’s Founder is Tanya Van Court, an African-American executive who formerly led digital products at Nickelodeon, and led marketing at Discovery Education to get digital textbooks into classrooms across America.  

Tanya has two degrees in Industrial Engineering from Stanford University, and two degrees in parenting from her four children, Gabrielle, Hendrix, Maxwell, and Seneca.  She is also a member of Delta Sigma Theta Sorority, Inc.


Tanya Van Court
Brooklyn, NY

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