EarRelevant: classical music journalism
Since mid-February 2019, EarRelevant has emerged as "Atlanta's voice for classical and post-classical music."Since mid-February 2019, EarRelevant has emerged as "Atlanta's voice for classical and post-classical music under the leadership of its founder and principal music journalist Mark Gresham, whose experience as a music journalist spans 30 years.
Gresham found it necessary to create a new full-time vehicle for providing substantive coverage of classical music, post-classical music and opera, with its hub and primary focus in Atlanta, Georgia, and the surrounding region, but with potential capacity for much wider reach.
This fund-raising campaign provides baseline capital with which to sustain EarRelevant and the production of content while we build readership and other revenue sources.
Although not a non-profit, the work done by EarRelevant in public dissemination of music journalism itself benefits non-profits in the music genres listed above by continually informing their audiences and potential audiences with substantive reviews, previews and topical articles in its channels of Symphony & Opera, Chamber Music & Recital, Media & Tech, This Week, Composer's Notebook and Arts Community.
Not only will we be grateful for your support, but so will the various musical entities who gain public exposure through EarRelevant. Join us in this exciting new adventure. Your generous contribution through this campaign is an important part of moving our mission forward.
April was our best month so far in terms of total readership!
Now that we are nearly 3 months old, counting since mid-February, I've adjusted the campaign's "Story" to bring it more up-to-date, clarify a few small things and fix a few typos. Otherwise, the mission remains the same as when the campaign started.
Our next chronological marker in EarRelevant's development will be Memorial Day Weekend, when we essentially enter "cultural summer" and many performance ensemble and schools wind down their programs until fall.
But that isn't stopping EarRelevant. We will be moving forward, adjusting to the seasonal changes in the cultural scene to continue bringing you stories, sometimes stories from afar that are closely related to Atlanta's music community and sometimes of broader national interest. We've also been adding some new writers, plus a couple of wonderful surprises in store in terms of creative content.
Summer is also crucial in terms of continued financial support beyond advertising revenues, so our GoFundME campaign is critical to getting EarRelevant through the summer, into the new post-Labor Day performance season.
Encourage your friends first to read EarRelevant, then encourage them join in the underwriting that helps make it possible.
We are currently at the 27% mark toward our goal, and we'd like to reach at least 33% or more before Memorial day Weekend begins.
So spread the good word! And once again, many thanks for your continued support of EarRelevant.
~Mark Gresham - composer / music journalist
As of today, we have passed the 25% mark on the way to our total campaign goal.
As promised in my last update, here's the video "First Follower: Leadership Lessons from Dancing Guy" with explanatory narration by CD Baby founder Derek Sivers. Watch as a "movement" begins and concludes in under three minutes, one crazy guy out there alone to a whole crowd.
We still have another 75% to go, but as "First Followers" you have all made possible the foundation and acceleration of this movement. Tell your friends about EarRelevant and encourage them to join in the dance!
We have reached 22.8% of our campaign goal. looking forward to passing the 25% mark soon. Thanks again for your early generous support. My next update will include a link to Derek Sivers' infamous "Dancing Guy" video. If you don't already know it, you'll understand when you see it.