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Take On Scientology's PR machine

$70 of $2,500 goal

Raised by 2 people in 4 months
There's Strength in Numbers
Not only are Scientologists leaving their Church, they’re fighting back. As more and more former Scientologists stand up and speak out against the abuses, deceit and destructive policies of their former church, they’ve become a group to be reckoned with.

The Plan
Former Scientologists who have left the Church far outnumber those in good standing. We can capitalize on these superior numbers in a big way. Not only can we, we should. My project seeks to match the production values of the Church of Scientology’s well-funded PR machine. Not only can we match their glitzy propaganda, we can do it with legitimate, effective, first-class content that’s as compelling as it is professional.

The Project

I seek to create a web domain that will allow former members to feature their own content. I’ll set up the domain and create unique pages and directories designed and tailored for each individual who chooses to participate. With my assistance, these contributors will get professional caliber support in technical set-up, design, content, and web traffic metrics.    


The Pitch
In order to launch this project, I need $2500 to cover domain registration, two years of online serving, software, and labor. As money starts coming in, I’ll immediately begin setting things up. (I don’t need the full amount to get started). Once the total goal amount is achieved, the site will be online and functioning. This includes graphic design and basic content, with keen attention put on promotion and marketing. If the goal amount is exceeded, I’ll use that money to promote the site to attract more visitors and contributors, and for additional material to enhance the look and content.

The Purpose
The purpose of this project is threefold:

1) Provide former Scientologists with their own unique platforms to tell their stories and share their perspectives. We all have them, and they’re often interesting, eye-opening, and well worth sharing.

2) To be a community gathering for those interested in the goings-on of former Scientologists. After all, we outnumber the current members in good standing. The least we can do is have a web presence that meets and exceeds the pretentious and over-hyped content found within the Church’s online network.

3) To be a reliable resource and communication line for Church members in good standing who might be reevaluating their relationship with Scientology.

Future Growth
Once the site is up and running, I’ll keep developing, promoting and adding content at no additional charge. Although I’ll continue to solicit donations through various channels, it shouldn’t affect the continuing progress of the website.

Meet Your Campaign Manager
Scientologists both in and out might know me by my pen name, Murray Luther. My articles and comments on Scientology have appeared on newsgroups and other sites since 2004. Beyond that, I’ve been in marketing and advertising for most of my professional life, designing and producing promotional material, and creating strategic communications in all mediums. I also spent a couple of years as the Director of Marketing and Communication for a prominent Scientology Mission. The work sometimes included volunteer work for the Guardians Office. After my Mission post, I continued to work with the Office of Special Affairs on various projects. In short, I know how PR works, and I certainly understand how the COS works.

For more info, you can visit these sites I’ve designed and produced:

My Scientology website:

My Scientology video page:

My professional directory:

There's more of us than there are of them. Let's do it!
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We're making headway, slowly but surely. Take a look at version#3.

http://www.formerscientologistmagazine.com/
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This project is evolving slowly but surely. A domain name has been acquired and secured and a basic landing page was posted online. It's since been upgraded. Follow this link so see the complete page.

http://www.formerscientologistmagazine.com/

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$70 of $2,500 goal

Raised by 2 people in 4 months
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