Put Aus girls back in Aus day ad

$169,668 of $200k goal

Raised by 4,207 people in 3 months
No Longer Accepting Donations
 Share on Facebook
DE
Dee Madigan - Campaign Edge  Chippendale, NSW

Final Update:
Dear everyone, you are amazing!
 
The total raised was  $169,678 which bought 17 billboards, 7 full page newspaper ads and 500 street posters.

After go fund me fees there was $29,832.91 left over which will be split evenly between IndigenousX and Children’s Ground.


*for all the cynics who said we were making money out of this, neither me nor my company took a cent. NOT ONE CENT. Not admin fees, no commissions, not nothing nada zip.


Campaign Update:
We wanted to give you all an update on what the donations have been used for:

17 billboards
500 Street posters
7 full page press ads around the country






The remainder of the money will be split between two groups (Indigenous X who do an amazing job amplifying and profiling the work, achievements and needs of Indigenous communities through online communities and activism. And Children’s Ground who do incredible work in the NT ending indigenous child disadvantage through indigenous led knowledge systems and communities.)

We will get back to everyone soon with the final amount that will be donated once all the media bills have been reconciled.

Background:
In 2016 two young girls went down to Docklands in Melbourne to celebrate Australia Day. A photo taken of them on that day was used in a billboard to promote Australia Day 2017.

The same groups who complain 'Muslims don't assimilate', complained about the photo OF AUSTRALIAN MUSLIMS CELEBRATING AUSTRALIA DAY. And due to this pressure the billboard was removed. If you or your business thinks this is not ok, please help us fund a billboard and print campaign featuring these two girls promoting Australia Day.

The more money we raise, the more places we can run the ad. And if you’re a company or organisation willing to donate $1500 or more, your logo will appear on the ad to show your support for an inclusive Australia.

Any left over money will be donated to the Asylum Seeker Resource Centre.

Who we are: Dee Madigan - Executive Creative Director, Campaign Edge

Campaign Edge is an advertising agency that works with progressive and brand clients to develop creative campaigns that persuade people.

What is our relationship to this: No relationship, we just want to see these two Australian girls put back up on a billboard about Australia Day.

How will the funds be used: We’re talking to media buyers now, but we’re looking at a full page press ad and a billboard to start, with any additional funds to be used to buy more billboards if we can!

We would love to hear from media owners who would be willing to run these ads at a discounted rate or with fees waived. (create@campaignedge.com.au)

We will use the funds to place the ads, our time is donated (If there is any money left over it will go to ASRC ).

The GoFundMe donations will be deposited into Campaign Edge's organisational Bank account, which is managed under the Cutting Edge group. From there the funds will be entirely distributed via bank transfer to the appropriate media buyers and ad space sellers to maximise ad space for the lowest cost to get this wonderful ad as many places we can. Leftover funds will be donated to charities. 

Update: The ASRC has asked if we would donate any leftover money to Indigenous X who do an amazing job amplifying and profiling the work, achievements and needs of Indigenous communities through online communities and activism. And Children’s Ground who do incredible work in the NT ending indigenous child disadvantage through indigenous led knowledge systems and communities.

+ Read More
Update 7
Posted by Dee Madigan - Campaign Edge
2 months ago
   Share
4
4
Final Update:
Dear everyone, you are amazing!

The total raised was $169,678 which bought 17 billboards, 7 full page newspaper ads and 500 street posters.

After go fund me fees there was $29,832.91 left over which will be split evenly between IndigenousX and Children’s Ground.

https://www.facebook.com/campaignedge/videos/1933897850230819/

*for all the cynics who said we were making money out of this, neither me nor my company took a cent. NOT ONE CENT. Not admin fees, no commissions, not nothing nada zip.
+ Read More
Update 6
Posted by Dee Madigan - Campaign Edge
3 months ago
   Share
1
1
Monday update:

Our first billboard went up in Richmond, Victoria over the weekend and got a great reception - we are looking to continue it through to Australia day at the moment. We have a few more in Collingwood, Preston, Springvale, Endevour Hills and Yarraville going up today.
The Age had our full page ad running yesterday as well.

In Brisbane today we have 7 billboards going up in Kedron, West End, South Brisbane, Newstead, Fortitude Valley, Woolloongabba, Kangaroo Point. Please hashtag the photo if you spot one!

In Canberra the billboard is up on the big screen at the Canberra Theatre, we have posters on buses, and the ad will be running on various Government displays and screens.

In Perth we have 150 street posters up from today, and in Sydney we have 350. As well as a Billboard at the Entertainment Quarter all week.

Press:
Wednesday we have a full page in the West Australian
Thursday we have full pages in the Courier Mail, The Advertiser, Tasmanian Mercury, and the NT News.

Digital: We have the billboard running as ads on Mamamia

Thanks for all the support, we are continuing to look for billboard options that are available.
+ Read More
Update 5
Posted by Dee Madigan - Campaign Edge
3 months ago
   Share
2
2
Thursday Afternoon update:
We are closing in on $150k which is amazing, thanks for all the individual, business/organisation, and media support.

Press ads: We have now booked a full page advertisement in each State and Territory in Australia to run our ads. Tomorrow we have an ad in the SMH and on Saturday in the Age. We will then have ads in all other states and territories around Australia Day next week.

Billboards: (We’re working our way around the country and finding the best deals to ensure we get this message out far and wide - so more to come!)

VIC - 5 billboards in the following suburbs: Preston, Collingwood, Springvale, Endeavour Hills and Yarraville
QLD - 7 billboards in the following suburbs: Kedron, West End, South Brisbane, Newstead, Fortitude Valley, Woolloongabba, Kangaroo Point.

Some of the billboards will be up from tomorrow morning, with the rest coming soon and running through to Australia Day.

If you see one send us a photo of it using the hashtag #PutThemBackUp.
+ Read More
Update 4
Posted by Dee Madigan - Campaign Edge
3 months ago
   Share
2
2
Thursday midday update:
$130k now, what a fantastic response! We wanted to keep you up to date with the placement of the ads. We have had some great offers from billboard companies and as a start we have booked Victorian digital and print billboards in Preston, Collingwood, Springvale, Endeavour Hills and Yarraville. These billboards will start going up from Friday through to Australia day.

This is only just the tip of the iceberg as we are looking Australia wide at billboards, newspapers and transport advertising options.

We will keep you posted with locations and where you can see the ads, thanks again for your support.
+ Read More
Read a Previous Update

$169,668 of $200k goal

Raised by 4,207 people in 3 months
No Longer Accepting Donations
 Share on Facebook
Created January 17, 2017
DE
Dee Madigan - Campaign Edge  
MM
$10
Muhammad Mazhar
2 months ago
RL
$20
Ruby Lohman
2 months ago

Amazing work x

RH
$50
Russell Harris
2 months ago

Australia Day belongs to everyone.

DB
$100
David Burden
2 months ago

Really sad that there are people who object to a picture like this.

HH
$100
Hosam Hamdash
2 months ago

We are all human and we are all Australian, it doesn't matter if you wear a hijab or not.

LW
$5
Lynda Ward
2 months ago

Just another donation to stick it to the rwnj/s making threats. Beautiful Aussie Girls xo Love seeing them xo

AT
$300
Andrew Teekens
2 months ago
SM
$40
Sara Mansoor
2 months ago
$10
Anonymous
2 months ago
RT
$100
Ray Thomas
2 months ago
or
Or, use your email…
Use My Email Address
By continuing, you agree with the GoFundMe
terms and privacy policy
There's an issue with this Campaign Organizer's account. Our team has contacted them with the solution! Please ask them to sign in to GoFundMe and check their account. Return to Campaign

Are you ready for the next step?
Even a $5 donation can help!
Donate Now Not now

Pledge now, give later.

Pledge Now
You won't be charged for this pledge. We'll let Dee Madigan know that you have pledged support.
Thank you!
Connect on Facebook to keep track of how many donations your share brings.
We will never post on Facebook without your permission.