The Official Michael Jackson INNOCENT Campaign

£22,581 of £30,000 goal

Raised by 585 people in 6 months
Created January 31, 2019
*Please Refer To The 'Updates' Section On The GFM Page* Latest Update Posted 18/07/2019

Feb 2019

In response to the propaganda film #LeavingNeverland, I decided to come up with the idea of  having adverts placed on the sides of British buses, showing support for Michael Jackson, both in London and around the country.

Firstly, it's important to know this. I do not believe that Michael Jackson was ever guilty of the allegations against him because I like his music or appreciate his artistry. I do not believe he wasn't capable of the crimes alleged, because after a few beers I think I can master the Moonwalk. Like countless others within the MJ Community and society in general, we would not think twice in turning our backs on his legacy if we for one second felt that there were any truth at all in these heinous events, especially being a father myself.

The truth is, I am genuinely more interested in principles and the moral wrong that has overcome media outlets recently, in their attempt to vilify a dead black man and drag his life's work and reputation through the mud - based on seriously questionable declarations from people who stand to gain a lot financially from their untruths.

So, in relation to the London buses - they are iconic and instantly recognisable across the world. Having our messages captured in this way offers the public an opportunity to discover another side of the story, one that's been conveniently omitted from the Channel 4 film. 

The buses will provide passers by with the chance to take pictures and share on social media, promoting the genuine belief that there is a huge group in society that believe and know Michael Jackson is INNOCENT.  

Please see the 'Updates' section above to discover where we are up to with the campaign. 

To ensure complete transparency,  all questions you may have throughout the process can be  directed below:

Twitter: @Seanykane
IG: Seanyokane

I am so proud of everyone's continued support so far, and blessed to be part of this magical and diverse community. If you're feeling extra generous, please consider making a donation to Taj Jacksons proposed rebuttal film to the Leaving Neverland fiasco here. 

Like us, Taj need's all the help he can get in ensuring his campaign gets off the ground. 


Seány and the #MJINNOCENT Team


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This is an urgent call to action. MJINNOCENT need to raise at least £10,000 in a month and we require everyone’s help.

Just when we thought the furore over ‘Leaving Neverland’ had died down, a little over 24 hours ago, it was announced that ‘Leaving Neverland’ was selected for 5 Emmy Award Nominations.

Many within the community feel that not much can be done to get the Emmys to drop LN from their shortlisting, due to the fact that many in these type of establishments are in it to look after their own and return favours to others within the industry. HBO are sponsors of the event and is pushing the LN message hard, so we at MJI have our own further suspicions that there is something else much bigger at play here. Dan Reed is likely a pawn in all of this, the same way that Robson and Safechuck are and from the beginning, were no doubt promised prestige, notoriety, awards and accolades for each of their involvement. Oh and money, lots of money of course. Do not be surprised if it wins something, in fact, it's very much expected.

Legal action is the only way forward to truly stop ‘Leaving Neverland’ in its tracks. It’s accessible to just about everyone on the planet by now, from youtube, Apple and in some countries, even Netflix (another sponsor of the Emmys). It’s a disease that continues to manifest itself, as evidenced daily on social media, with people proclaiming their disgust at it’s content and distaste towards a man framed for crimes he didn’t do.

This matter lies with the Michael Jackson Estate to sort out. For too long now, the fan community have done all we can to rebut this slanderous production and we feel that the Emmys are in the wrong to recognise it in this way. It not only makes a mockery of genuine victims of CSA, but also to other factual documentaries, not produced with the intention of damaging the legacy of a person who is not only no longer here to defend himself, but who was rightfully vindicated unanimously by a jury of his peers when he was alive.

MJINNOCENT are not saying that the Emmys are violating human rights in this instance; however, we do feel that they are supporting, validating and facilitating a violation by providing a platform for this heinous film by shortlisting it in the first place. Their decision is wrong and unethical and the Hollywood elite are doing all they can to throw MJ under a bus, even in death, to cover up for other unpleasant things taking place in their own industry. We will not allow that to happen.

It’s clear that half a year after Sundance, there are certain people in power that intend to keep pushing ‘Leaving Neverland’ as hard as possible for their own agendas. We have to continue with our fight to protect Michael, his legacy and everything he worked so tirelessly for to make our planet a better place to live. We owe him that.

MJINNOCENT are working on ways to fight back and we need YOUR help. Between now and the end of August, MJI hope to raise at least £10,000 to secure initiatives that continue our global message. We have several ideas in the works but we cannot share the precise details of what these are at the moment (for obvious reasons), but we know that we CAN make it happen with the MJFAM’s continued love and support. Please help us as we work to make MJINNOCENT an even bigger force than ever, because we all know the force...it's got a lot of power... #MJFOREVER


Seány, MJINNOCENT co. founder
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Dear MJFAM across the globe.

It’s Sunday, June 23rd 2019 and it’s night here in the UK. In almost 24 hours, the time will mark the 10-year anniversary of the passing of Michael Jackson.

MJINNOCENT have been working around the clock for the past number of days to ensure that he is remembered and celebrated by as many people as possible. We are proud to announce that on June 25th, digital billboards in the UK, Netherlands and Ireland will advertise the MJI official commemoration image, and we encourage the International fan community to also take part alongside us during this time. We are doing all we can to have the advert featured in a similar manner in India, Denmark and the US just in time before Tuesday. Sleep will have to wait for a few days yet, in order to pull this task off.

The image was kindly provided to us by its owner and Michael’s personal photographer, Harrison Funk and we are so incredibly grateful. Please kindly credit the image as: Photo by Harrison Funk ©1988

A massive thanks to Hayden at HARDesign for adding the text to the picture and meticulously formatting Harrisons magical image so it can be used to suit a range of measurements.

It's quite High Res, therefore you'll need to download the variations from Wetranser, which is simple to use, although may take a few mins to complete, depending on your internet speed:


If anyone is experiencing any difficulties, you can always reach me on Twitter @SeanyKane or via the GFM page itself.

The word ‘Legend’ was intentionally left out, due to the fact that we didn’t want people to think that that aspect of MJ’s being is what we were missing about him. It was a conscious decision to not state the obvious.

We decided to choose this particular image for many different reasons, mainly because it’s a moment in time that captures MJ looking so happy and on stage; a place where he expressed was one of his favourite, surrounded by his many Moonwalkers. It just seemed and felt right and we feel strongly that Michael himself would have approved.

We can confirm that the official picture will be displayed at Forest Lawn on Tuesday and will be sent to media groups around the world. Please do forward the image to your media contacts and international extended MJFAM so that it is heavily promoted on June 25th and beyond.

MJI would also encourage people to use the image all across their social media, from Twitter profiles and IG and FB stories. Let the world know that we miss him and use it to help drown out the negativity of the haters and trolls during these times.

We would like to take this opportunity to thank our friends behind the One Rose For MJ Campaign, who have broken all previous years records, and from the latest count, managed to secure over 18,000 Roses to be placed at Michael’s final resting place. It is truly a remarkable achievement and the team at MJINNOCENT is looking forward to the sea of red and white broadcast live on the day.

Thank you to all our funders and supporters for allowing this to happen. It’s all down to YOU, and MJI hope that we are living up to your expectations in helping to fight for and preserve the legacy of Michael Jackson.

Let us all be the blanket of L.O.V.E that smoothers the negativity on June 25th. Take solace in knowing, that through our anguish and our pain, our joy and our sorrow, in the promise of another tomorrow, we will never let him part….

...for he is always in our hearts.


To Anika @Anika_Kotecha - Thank you for your commitment to the cause and for being so invested in protecting Michael. Our shared vision is what continues to be a successful driving force in keeping this campaign alive.

Seány, MJINNOCENT co. founder
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Dear all, in just under ten days time, it will mark the 10 year anniversary of the passing of Michael Jackson.

Naturally, it’s a date that many of us from within the International community are all dreading. At a time when the world should be celebrating the life and legacy of MJ’s artistry and humanitarianism, there are fears that all of the great things associated with MJ will be eclipsed and instead the date will be used as an opportunity for trolls to revel in the fact that he’s no longer with us. Don’t feed them. Their hate only becomes louder if they know we are listening. Report. Block. Enjoy Michaels music, and be grateful for the fact that we all got to be alive on this Earth at the same time as he did; to breathe the same air and to show him that he was loved. We had him in life and we will continue to have him in death. Knowing that we had his back is even as important today than ever before. It reminds me of a quote about Michael from 2009, by Maya Angelou, the American poet and civil rights activist:

“No oceans can rush our tides with the abrupt absence of our treasure. Though we are many, each of us is achingly alone, piercingly alone. Only when we confess our confusion can we remember that he was a gift to us and we did have him”.

It’s important to remain vigilant during these times and never to forget how important it is to reach out to and to be part of the MJ Family. We are all here for one another, from social media events and discussions to WhatsApp groups and YouTube. We are everywhere.

There are some great things that you can do in the run up to June 25th to show your love for Michael, such as:

In continued solidarity, please donate and/or promote Taj Jackson's GFM campaign here - https://www.gofundme.com/f/untitled-michael-jackson-documentary-series

#HonorMJ "7512 Roses of Love & Innocence
Tuesday June 4th 2:08 pm EST
PayPal. onerose4mjj@ gmail.com
$3.00 per long stem Rose
Love & Innocence is our message this year with Freedom Red & White Dove Roses In honor of Michael on June 25th. Rose's are donated to various charities afterwards."

Post your favourite images of MJ on social media, publicise his music and videos to celebrate his magic and to inspire a new generation of fans.

We at MJINNOCENT have seen various hashtags considered in the run up to June 25th including #HonorMJ #RememberingMJ #MJ4EVER #MJFOREVER #AmplifyMJ

Of course the haters will have concontoced their own ones to sabotage all the good that we are hoping to achieve, but they will never win.

Additionally, MJINNOCENT also has funds left from the donations and for the past few months, MJI had considered the idea for billboards in the UK, however, we have been cautious with our decisions, purely because we don't know what the machine behind Leaving Neverland has up their sleeves, and we feel that they might be working on other ways to continue to slander Michael as the show continues to be broadcast around the world.

Although we continue to not get complacent and are steadily on guard to rebut more negative press that will inevitably be coming our way, we also hope that the International MJFAM prepares to place emphasis on celebrating Michael in their own unique way.

Right now, planning is going ahead in London to put together some MJ flash mobs on June 25th. We will have further updates about this in the coming days and will let you all know all the relevant details.

The team behind MJI have always enjoyed the many statues and places of interest associated with Michael Jackson all over the world. It broke our hearts to hear that the MJ statue in the Netherlands (currently in storage by MJ fans) was recently removed, as was the controversial one taken from the display at the Football museum in Manchester, England.

Instead of erasing him, MJINNOCENT feels that there should be more MJ art around us, such as the Moonwalking Michael' mural that has recently appeared in Liverpool (pictured), UK by artist Paul Curtis. We feel it would be great to have a mural of Michael Jackson painted in a location in big cities all across the world. Therefore as from today, MJI can confirm we are launching the 'Michael Jackson Global Mural Campaign' and encouraging local artists to get in touch with us so we can help assist them with this mighty venture.

One of our favourites is that of the celebrated graffiti artist Felix “Flex” Maldanado whose Jackson 5 mural adorns a vacant building at 561 Broadway Ave in Gary Indiana (pictured), and this has been our inspiration in getting this campaign off the ground.

We intend to begin in London and will cover costs to artists who design and create MJ murals that aim to inspire new fans and to highlight the never ending love for him. There are currently two recently installed murals of David Bowie and Michelle Obama in Brixton, SW London and have both been well received by the public.

This project requires lots of planning and negotiating with building owners etc, but we have done a lot of ground work and considering our track record thus far, we are convinced we can make this happen. Let's aim for June 25th for now and hope that the other Global murals follow suit. In the meantime, perhaps uploading some of your favourite existing ones on June 25th with the hashtag #MichaelJacksonMural with its location, whilst tagging the artists details to show them some much needed love and gratitude.

Kindly let me know your thoughts and whether you can help out in any way possible. MJINNOCENT will also have some great news in the coming days for you all, via the Jackson Family. Watch This Space.

Seány, MJINNOCENT co. founder
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Dear all,

It’s been a number of weeks since the last update, and I wanted to let you know what has been happening in the world of MJINNOCENT and of course what the future looks like in terms of taking the campaign forward.

For a few months, at the height of ‘Leaving Neverland,’ it certainly felt as though MJI was at the front line of a battlefield; doing everything we could to spread the facts, counter attacking against the falsehoods, all whilst promoting the website and expanding the campaign globally. It has been an exhausting and unexpected start to 2019, something that none of us could foresee happening.

With your help, we have managed to become this universal blanket of truth, smothering the lies, following the initial broadcast of LN and which continues to be broadcast every single day into the homes of the public, via Apple, Amazon and now Netflix in North Africa and the UAE. There is no escaping it. Every morning when I wake up, it saddens me to think that it is another day whereby someone will watch LN and heartbreakingly, that someone will fall into the trap of assuming Michael’s guilt. It is like a poison that has no signs of running out.

Luckily, our campaign has been able to change the narrative, and start new discussions around ‘the other side of the story,’ as proven on numerous occasions via our interviews, promotion of the website and the social media powerhouse that is well and truly alive in promoting the countless discrepancies and inconsistencies in the wake of the shows broadcast.

MJINNOCENT now operates around the planet, with new umbrella versions cropping up in cities, showcasing their own tailored events, which has been brilliant to witness. From advertising trucks outside the McDonalds headquarters in The Netherlands (in response to the removal of the MJ statue of their branch) to MJI demonstrations at the MJ Star on the Hollywood walk of Fame.

Not only have we made HIStory by having MJ featured on the sides of UK buses, but also we were advertised on the front page of a UK weekly newspaper - ‘The Voice,’ which was a big deal as we had experienced many knock backs from other media companies following the furor over the buses.

For weeks and weeks we contacted TfL and the advertising company, requesting that they not only acknowledge that the decision to cut short our promotion was wrong and unethical, but that they should fully refund us for what had occurred, which we were not at fault with.

Sadly, after many disagreements, we were only partially refunded, much less than what we had paid and to date TfL have not taken any responsibility for their actions and we have not heard any responses from the London Mayor's office.

It would be unfair to say that we didn’t acquire the attention that we had hoped to make because we did so, massively! The campaign was promoted across the world because of the fiasco; however, we really hoped that we could have the campaign featured for the full duration and for what we had all paid for.

Since the developments with TfL, we have struggled in securing billboards, with many of our requests being knocked back from companies. In fact, we would go as far as saying that as a campaign, we were almost blacklisted across the country. No one wanted to promote us. As you can imagine, this has been a very frustrating time for all involved.

Currently, we are negotiating with a company who is exploring the idea of having the campaign promoted in and around Central London and on digital billboards. Sadly, there is still some trepidation from companies running our campaign, due to the response of the bus adverts. It is still being considered by the company, although it is very expensive.

We are also exploring online advertising as a means to progress. Keep the faith that soon, we will pull this off and, that once again, Michaels face will be back in the public domain, causing more headlines and ruffling new feathers when the haters and critics least expect it, causing the same kind of drama that he thrived upon.

We are not done yet.

Seány, MJINNOCENT co. founder
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£22,581 of £30,000 goal

Raised by 585 people in 6 months
Created January 31, 2019
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