My name is Nuala Morey. I have been a hairdresser for 25 years and my mission is to fill a huge gap in the market.

I have created a premium curl line designed to simplify curly hair care. For years, as a curly hair specialist, I’ve watched the same frustrations walk through my door every single day. Clients struggling with dryness, lack of definition, poor hold, heavy build-up, and routines that require creams, gels, custards, sprays, often leaving hair crunchy, greasy, or dull.

At the same time, I’ve seen countless beautifully branded products enter the market that don’t truly solve these problems. That frustration is what pushed me to start studying cosmetic science several years ago and what led me to begin creating something different.

What I have created is simple. Just one styling product that delivers definition, hold, softness, shine, and longevity without layering multiple products or compromising hair health.

The best part about it is that the hair is left feeling natural, soft and springs back in to shape even after sleep or tying your hair up. No tacky, crunchy or heavy residue that most curly products leave.

Every formula in this range has been created, mixed, tested, and refined by me over hundreds of trials in my own kitchen. This hasn’t been quick or easy. There have been setbacks, lessons, and moments where stopping would have been the simpler option.

The effort was worth it.

Simply put: it’s the simplest, most effective curl product I’ve used in my career and trust me….once you start using it…it’s addictive.

Why I’m asking for support now

I’m at a crucial stage where I need support to move from small-scale creation into full production done responsibly and professionally.

This first fundraising goal supports:

-Final production preparation

-Manufacturing and packaging setup

-Ensuring everything is done correctly, safely, and sustainably

Every donation whether large or small helps move this forward. Sharing this page helps just as much.

Thank you for taking the time to read, and thank you for being part of the beginning of something I’ve worked incredibly hard to build.m over the last 5 years.

Nuala Morey