Change the Lens

Change the Lens is a pledge to ensure the representation of black filmmakers within the commercial and music video film industry is reflective of the greater population.

Black people represent approximately 15% of the United States and London. Our pledge asks production companies, talent agencies, advertising agencies, producers, directors and department heads to take a pledge to achieve this level of representation. 

We're asking for funding to support our ongoing effort. 

Administrative Support 
Our leadership is made up of working filmmakers, so we're currently balancing this important work with our careers. We need to hire administrative help to help coordinate our efforts. Administrative support is critical to making this work sustainable.  ($25K)

Website  & Legal
Change the Lens exists as a network of black filmmakers and a powerful list of allies who have signed the pledge. We need funding to create online resources for an Internal Education/Mentoring Network, Masterclasses and Webinars and Recruitment & Hiring resources. We are also incorporated as a non-profit, so contributions are tax deductible and go toward our legal fees. ($10K)

In order to promote and highlight black filmmakers and issues in the industry, we're creating a newspaper. This periodical will keep the Change the Lens community aware of rising black talent, spotlight experiences on-set and feature issues that demand our attention as an industry. It's also a space to celebrate our allies who are taking actionable steps to improve the commercial & music video film industry. ($15K)

We would be so grateful for your support to make lasting change.

Savanah, Alli, Rohan & Jason


  • Melissa Ross
    • $1,000 
    • 2 yrs
  • Philinese Kirkwood
    • $100 
    • 2 yrs
  • Niles Howard
    • $100 
    • 2 yrs
  • Ways & Means
    • $1,000 
    • 2 yrs
  • Carr Schilling
    • $500 
    • 3 yrs

Fundraising team (4)

Jason Harper
Raised $445 from 6 donations
Brooklyn, NY
Savanah Leaf
Team member
Raised $6,550 from 4 donations
Rohan Blair-Mangat
Team member
Raised $3,710 from 10 donations
Alli Maxwell
Team member
Raised $240 from 3 donations
This team raised $17,380 from 44 other donations.

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