Help Florencia Launch Soccer Merch Brand

Help Bring Varsity Flower to Life – A Merch Brand for Stylish Soccer Fans!

Hi Friends and Family,

I’m launching Varsity Flower — a cute, elevated merch brand made for soccer fans who love the game and love style.

This isn’t your average sports merch. Varsity Flower is simple, playful, and chic — made to be worn on and off the field. Whether you’re heading to a match, going out with friends, or hitting the gym or beach, our tanks, tees and hoodies (yes, with Swarovski crystal lettering!) let you rep your love for the game. Sometimes you just don't feel like wearing a soccer jersey!

This fundraiser will cover the costs for our first production run. Samples are already made and we’re in the final stages of perfecting every little detail — from fabric to fit to sparkle. We are almost there!

With your support, I can bring this first drop to life and start building a movement. I’m pouring all my time and energy into developing and scaling Varsity Flower with the goal of reaching a national and international audience — especially as we look ahead to the 2026 World Cup right here in the U.S., Mexico, and Canada.

For visibility, I'm working with New York Embriodery Studio on making samples. Every singular sample costs $75 USD and turning the hot fix machine on for the crystal transfer to garment costs $100 every time I make new samples. I'm buying blanks from LA Apparel and have hired a graphic designer for 4 weeks ($1200). So many moving parts and expensive!

Thank you so much for being part of this dream.

Let’s make soccer cute again ⚽️

xo,

Florencia