Fundraising Tips

5 Fundraiser Update Tips

One of the most important tools of crowdfunding is learning how to maintain good donor relationships. By communicating with your donors, you not only can raise more money, but may also see a stronger sense of connection with your donors. In fact, frequently keeping your community updated on your progress with written updates on your fundraiser can help lead to two times more donations. When fundraising on GoFundMe, we have made it easy for you to keep your donors updated by providing a simple way to post an update to your fundraiser. Use our top fundraiser update tips and examples below to help guide you as you write your own updates.

1. Aim to update your donors at least once a week

Aside from sharing why you are hopeful about your fundraiser and what you are doing to reach your fundraising goal, be sure to also share any new progress or challenges since your last update. Are you planning on hosting a fundraising event? Did you reach a fundraising milestone? Did a local business offer a matching donation? Have you begun to use funds that you have already received? These updates help donors feel more connected.

2. Add photos or videos

Make your updates more engaging by using visuals. Including photos or videos with your progress helps donors feel like they are a part of your journey. 

3. Let donors know how they’re making a difference

Once you begin using the funds for your cause, update your donors on what the funds are being used for and how they’re helping your cause. Telling donors how they’ve already made an impact can inspire more to give. 

4. Share fundraising milestones

Any time your fundraiser reaches a significant achievement, celebrate it with your donors. Here are a few examples of important milestones:

  • When you reach 25% of your fundraising goal: Keep up the momentum by posting an update and letting people know how new donations can help.
  • When you’re more than halfway to your goal: Thank your community for helping you get this far, and share any new progress.
  • When your community has helped you reach 75% of your goal: You’re almost there. Post a progress update and ask if your community can help you get to 100%.
  • When you reach your goal: Celebrate and thank your donors for their help, and provide any updates on how the funds are already being used.

5. Show your appreciation

While showing appreciation to your donors throughout your fundraising journey is important, once you’ve met your fundraising goal is an especially great time to thank those who made this possible. Often times we don’t realize how important a simple “Thank You” is to many people. It’s critical to be grateful and sincere. If you are organising a fundraiser for someone else, ask the person you’re fundraising for or a close family member to write a short message to those who have helped. 

Examples of fundraising updates on GoFundMe

Save the scarf VC 

The RAF Museum raised more than £650,000 to keep the Arthur Scarf Victoria Cross and medal bar in the UK and on display it at their London site.

They posted an update thanking his donors for all of their contributions.

“Thank you for all your generosity, we could not have done this without you! The Victoria Cross awarded to Squadron Leader Arthur Scarf for his bravery during the Second World War is a unique and rare artefact which shares the story of the RAF in the Far East.”

Save the scarf VC


Football Beyond Borders is raising £100,000 to help engage teenage girls in sport. They posted updates that highlight their progress, telling donors:

“We’ve reached £11,593 in only 8 days! Donate now and help us hit 100K in 100 days to inspire the next generation of Lionesses.”

Girl in Football Beyond Borders programme

Fundraiser updates are an important piece of the fundraising process

Strive towards your fundraising goal by following these fundraiser update tips. After giving a good fundraising update, let your donors know how else they can help: this can include showing up to a fundraising event or sharing your cause with others. Remember that people really want to support you. Read our top fundraising tips and>fundraising ideas for more inspiration for your fundraiser. If you haven’t already, launch your fundraiser today.