People for rhinos

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Rhinos are on a knife’s edge. At the current rate of poaching, rhinos could be wiped out before the end of the next decade. But there’s still time to turn it around with decisive action.

Together we can rewrite the rhino story and ensure there is another chapter, not an ending. Don’t delay. Donate today. Thank you

Saving rhinos involves a myriad of strategies, not least eradicating consumer demand in Vietnam, an acknowledged epicenter of the illegal wildlife trade. Thanks to misguided Vietnamese beliefs about the properties of rhino horn - and notions that rhino horns are status symbols – rhinos are being slaughtered in Africa on a daily basis.

The irony, if you can call it that, is that rhino horn consists of keratin, the same substance as human hair and nails. Not to mention that modern medicine, which is much cheaper and readily available, can treat all the conditions ascribed to rhino horn.

ENV is curbing consumer demand and helping to dismantle the organized crime syndicates behind this evil trade. But we need your help to continue making a real difference.
What we do

ENV has been working hard to turn the tide for rhinos. For a number of years, we have adopted a two-pronged approach. This has involved proactively targeting the criminal networks behind rhino horn smuggling in conjunction with both domestic and international law enforcement agencies, as well as consistent messaging and public awareness raising to curb consumer demand for rhino horn in Vietnam.

While it’s too late for Vietnam’s indigenous rhinos – the last one was killed for its horn in 2010 – there is still time to save Africa’s rhinos. By killing off notions that rhino horn is a magic medicine curing ailments, up to and including cancer, or that rhino horns are status symbols, ENV is killing off the demand side of the demand and supply equation.

Changing hearts and minds, though, takes time. ENV is raising awareness at government level, getting employees and politicians on board that rhino horn consumption has a devastating effect on wild rhino populations. 
42155172_1568945809852624_r.jpegENV rhino ambassador, Hong Nhung, a famous Vietnamese singer, at Kruger National Park for a PSA video shoot. It was depressingly easy to find a recently poached rhino.

Public engagement

We are engaging the public through mass media and with targeted public information events aimed at discouraging rhino horn consumption. ENV reaches out to the Vietnamese public via TV and internet Public Service Announcement videos, as well as other more traditional forms of media such as newspapers, radio adverts, radio talk shows,  illegal wildlife trade exhibitions, school talks, and strategically placed information banners. We also operate a toll-free wildlife crime hotline to enable the public to report rhino crime and other violations involving endangered wildlife.

During 2018, ENV's Wildlife Crime Unit handled 83 rhino cases involving 84 individual violations. Seventy-four of the violations corresponded to sale and online advertisement of rhino horn, nine violations were related to smuggling and trade of rhino horns and one violation referred to a rhino horn displayed in a shop.

Last year also saw a jail sentence imposed on a rhino horn smuggler - something of a breakthrough, as this was the first time a major kingpin has been successfully prosecuted and jailed in Vietnam.

ENV is stepping up to the plate for rhinos. Are you?

Don’t delay. Donate today. Together we can rewrite the rhino story and ensure there is another chapter, not an ending. Thank you

#people4rhinos #WorldRhinoDay

ENV rhino videos >


  • Billy Tu 
    • $30 
    • 21 d
  • Corey S 
    • $35 
    • 21 d
  • Steve Rutledge 
    • $50 
    • 28 d


ENV Wildlife Conservation Trust 
Marshall, VA
Env Wildlife Conservation Trust 
Registered nonprofit
Donations are 100% tax deductible.
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