Our mission is to raise donations to support Michigan veteran charities through the sale of Hero-branded products.

Working with local small businesses, our goal is to connect them to local charities that support veteran causes, helping to solve problems like homelessness, poverty, domestic abuse, drug abuse, PTSD, and suicide.

A generous portion of the profit from the sale of these products will go to a veteran charity chosen by the local business. This larger share to the charity is built into our model and is designed to set us apart from other organizations by creating a greater financial impact. 

Initially, we are raising money to fund product design, labels, packaging, and media outreach.