THAT MOMENT WHEN WE MOVE TOGETHER // Our 2026 Festive Campaign

20 November - 11 December 2026

More than a hamper. More than a moment.

Since 2020, That Moment When has become one of BADU's biggest annual community engagement touchpoints, creating opportunities to reach families, strengthen relationships and bring our wider community together.

At its heart, the campaign is about making the festive period meaningful for families across East London. Each year, BADU works alongside schools, community organisations, businesses, volunteers and partners to prepare and deliver festive hampers, gifts and additional support.

But what makes That Moment When different is how we approach the hampers themselves.

Every hamper is put together with intention. We recognise that families are not all the same, that household needs differ and that culture, identity and lived experiences matter. Our approach considers the people behind each hamper and the details that can make support feel thoughtful, relevant and personal.

This can include culturally inclusive food, age-appropriate presents and gifts for different household members, family board games and activities that encourage connection, and, where needed, practical support such as gas and electricity credit.

The campaign began in 2020 as a response to the needs we were seeing within our community. But over time, it has also taught us something important: there are often needs, experiences and circumstances that wider systems do not always recognise or account for.

Through our relationships with schools and community organisations, we can listen more closely, understand what families are navigating and respond in ways that are shaped around people rather than assumptions.

The impact so far

Behind these figures are families, relationships, conversations and hundreds of people who have contributed their time, resources and care.

Why we move together

That Moment When is made possible by collective effort. Schools help us understand the needs emerging within families. Volunteers give their time to prepare and wrap hampers. Businesses and partners contribute funding, products and resources. Our wider BADU community helps create an experience that extends beyond the delivery itself.

And our responsibility does not end when the hampers reach families. We want to strengthen the relationships built through the campaign and connect people to the wider programmes, clubs, spaces and opportunities available through BADU throughout the year.

Looking ahead to 2026

This year, WE MOVE TOGETHER reflects our belief that meaningful community work is never achieved alone.

We are inviting businesses, organisations, partners, volunteers and individuals to be part of the campaign. Whether through financial contributions, essential items, gifts, volunteering or sharing expertise, every contribution helps make the campaign possible.

Because it takes more than a hamper to create a meaningful moment. It takes understanding, relationships, intention and a community willing to show up for one another.

One community. Many contributions. Moments that matter.

THAT MOMENT WHEN WE MOVE TOGETHER.

THE BADU WAY.