Small Woman Owned Business Needs Your Help!

Hi, my name is Carena and I'm the founder and owner of Liebe Luna Boutique. I launched this small online business to help women artisans have their fantastic work recognized. This business launched in 2020 and was successful in the first year, but needs help at this time.

Liebe Luna is unique in the sense that I wanted to incorporate women artisans' work. I have always appreciated the hard work that they do and loved the idea of featuring their items. I also work with all women-owned American distributors when it comes to unique clothing. I have created so many close relationships with the women that I teamed up with and am grateful for them.

I created this business from scratch, with only a theatre arts background and wanting to help others. I was able to go to a lot of markets to advertise and had a lot of great feedback for this shop. However, I made a mistake by contracting a marketing firm to help with social media and my online presence. This has cost me thousands to maintain with little results and I separated with them a year ago and have been trying to recover since.

This is a small business, yet, I've accumulated over $15,000 in business debt. All the artist's work was purchased from them (no consignment) and wasn't able to return a lot of clothing merchandise once it was out of season. I have done a lot of sales that produced little to no profit return and wanted to keep things fresh by introducing new inventory too often.

This business is amazing, and I'm proud of everything it's accomplished. I've even been placed on Fox 6 News during one of my first markets. I would love to keep this business going, and unfortunately, with the debt that has accumulated, it's been hard to keep up with it and let it thrive as much as I'd like to due to my beginner mistakes.

I'm unable to get any new inventory in or start fresh in any way because of this debt that was mainly due to bad online marketing.

I currently have over $10,000 worth of inventory in the shop. Any help would be appreciated by either supporting and purchasing or helping raise funds for this business to start fresh.

The $15,000 will go straight to the debt to pay it off. Any extra will be used towards rebuilding the business and starting over with new inventory.

Thank you all for reading and for supporting this cause.

Lots of love,

Carena Novak

Link to the website:

Donations (8)

  • Anonymous
    • $143 (Offline)
    • 23 d
  • Anonymous
    • $28 (Offline)
    • 2 mos
  • Anonymous
    • $36 (Offline)
    • 2 mos
  • Anonymous
    • $55 (Offline)
    • 2 mos
  • Jessica Fitzi
    • $20 
    • 2 mos
See all


Carena Novak
Hampton, VA

Your easy, powerful, and trusted home for help

  • Easy

    Donate quickly and easily.

  • Powerful

    Send help right to the people and causes you care about.

  • Trusted

    Your donation is protected by the  GoFundMe Giving Guarantee.