two thERDs 2015

It's a great shame that so many people have got out of the habit of voting, or even registering to vote. This is a little grassroots campaign in one part of one city (Birmingham) to reverse that trend.

The target: increase turnout in Erdington from 53% to 66% (two thERDs)

The method: deliver pro-voting postcards to 10,000 homes and get a conversation going in the community and in the media.