This is FAIR - Support the Bolivian quinoa farmers
Donation protected
The campaign will fundraise to support the Nuevo Amanecer Fairtrade certified association in Bolivia. An association teaching and empowering local farmers to use traditional cultivation techniques and organic ways to farm the highest quality quinoa, known as ‘Quinoa Real’. As mass-farming production of quinoa increases for huge Peruvian agri-businesses so does the use of pesticides and fertilisers, meaning that these small grassroots businesses may disappear.
Funds raised from the campaign will help improve the soil health, ensuring this area is sustainable for future generations of farmers. For example, £25 will fund one tonne of compost for the farmers. It will also fund a communications campaign to bring more farmers into the association to work together. Efigenia Encinas Choque is a member of Nuevo Amanecer, her family are farmers and she is a passionate advocate of ‘Quinoa Real’ and the benefits of farmers joining forces to strengthen their export potential and protect their future.
Efigenia Choque explains:
“Having the Fairtrade certification has meant we were able to improve our houses, build water reservoirs and install tap water, buy machinery for cleaning the quinoa and easing up the work in the field, and it has brought our families together. Up to 30% of the premium is spent on the protection of the environment. We are making our part of the world better thanks to Fairtrade.”
Participating bars will serve cocktails made using FAIR. drinks, including FAIR. Vodka which is made from quinoa and for each drink sold, they donate £1 to help this cause. Partaking bars will be given access to a website with recipes for three specially curated cocktails and downloadable resources including menu templates, social media assets and promotional post cards.
https://www.facebook.com/events/591064655005155/
Efigenia Choque explains:
“Having the Fair Trade certification has meant we were able to improve our houses, build water reservoirs and install tap water, buy machinery for cleaning the quinoa and easing up the work in the field, and it has brought our families together. Up to 30% of the premium is spent on the protection of the environment. We are making our part of the world better thanks to Fairtrade.”
Paul Bungener, Global Brand Ambassador for FAIR. Drinks said:
“This is a great opportunity for bars to get on board with an enjoyable campaign while giving something back. We’ve made it really easy to get involved with accessible assets and a simple concept, so I am urging bars to please get in touch and join in.”
Funds raised from the campaign will help improve the soil health, ensuring this area is sustainable for future generations of farmers. For example, £25 will fund one tonne of compost for the farmers. It will also fund a communications campaign to bring more farmers into the association to work together. Efigenia Encinas Choque is a member of Nuevo Amanecer, her family are farmers and she is a passionate advocate of ‘Quinoa Real’ and the benefits of farmers joining forces to strengthen their export potential and protect their future.
Efigenia Choque explains:
“Having the Fairtrade certification has meant we were able to improve our houses, build water reservoirs and install tap water, buy machinery for cleaning the quinoa and easing up the work in the field, and it has brought our families together. Up to 30% of the premium is spent on the protection of the environment. We are making our part of the world better thanks to Fairtrade.”
Participating bars will serve cocktails made using FAIR. drinks, including FAIR. Vodka which is made from quinoa and for each drink sold, they donate £1 to help this cause. Partaking bars will be given access to a website with recipes for three specially curated cocktails and downloadable resources including menu templates, social media assets and promotional post cards.
https://www.facebook.com/events/591064655005155/
Efigenia Choque explains:
“Having the Fair Trade certification has meant we were able to improve our houses, build water reservoirs and install tap water, buy machinery for cleaning the quinoa and easing up the work in the field, and it has brought our families together. Up to 30% of the premium is spent on the protection of the environment. We are making our part of the world better thanks to Fairtrade.”
Paul Bungener, Global Brand Ambassador for FAIR. Drinks said:
“This is a great opportunity for bars to get on board with an enjoyable campaign while giving something back. We’ve made it really easy to get involved with accessible assets and a simple concept, so I am urging bars to please get in touch and join in.”
Organizer
Ethical Wine Spirits
Organizer
Boulogne-Billancourt
