The Journey to New Harmony

Have you seen the 230-pound tractor tire rolling around Evansville!? On Saturday October 16th, 2021, the Keep Rolling Campaign is launching their most ambitious Brand Awareness Event and largest fundraiser ($5,000) to date. The Keep Rolling Campaign’s Founder, DeAndre Wilson, will roll the tire 24 miles, from Evansville’s West Side to Black Lodge Coffee Roasters in New Harmony, Indiana.

DeAndre Wilson will launch the tire, at 2AM, from the corner of N. St. Joe Ave. and Diamond Ave. with the safety assurance of 2 pace cars, increasing to 3 pace cars at University Parkway, all the way to New Harmony. Anyone planning to participate will need to coordinate their own transportation back to Evansville from New Harmony. In 2022 DeAndre will donate $1000 to 5 different nonprofits! It's important to help nonprofits continue their work!