Support 3000 households to grow their own money!

Unemployment in South Africa is at a staggering 42.6% with Food insecurity being the critical symptom of this rising social problem.

Growing your own food is like growing your own money.  We want to support 3 000 households on their personal growing journey.

Reel Gardening has partnered with Jet Education, Joint Aid Management, UCanGrow, and Rhiza Babuyile to get household garden kits into the hands of the people that are ready to get growing.

Reel Gardening gives people the opportunity to grow fresh produce at a small-scale level, which doesn’t require a high education level, and uses less water and time. We aim to support the work of each organization as they grow to meet the increased demand of households fighting food insecurity and unemployment.


Here’s  how we will support households in South Africa to get growing to both feed themselves and sell their surplus harvest for additional income : 

Reel Gardening distributes its patented Garden in a box kits to their partner organisations in pairs. Each household therefore receives 2 household garden kits.

1.    The first kit provides a complete planting solution for a family of four to feed themselves one serving of vegetables, each day, for 12 months.

2.    The second kit provides the opportunity to grow surplus fresh produce, and sell it directly to the township retailer, through the Planting Revolution application.

Our goal is to enable 3 000 households to start growing within the next 3 months (1 000 households each month). The $ 120 000 we are aiming to raise will pay for the Growing kits, and associated distribution costs for these households and will have the following social impact :


Here’s how you can help: 

If you are in a position to contribute, we hope you will donate today.  No dollar amount is too small. 100% of donations (less the processing payment fee) will go directly to enable a household to grow. Each growing kit costs $20, so for every $40 donated one household will be enabled to grow a garden for themselves and a second to sell produce for income.

We have 3 000 households who are ready to get growing!  Your donation will help us get closer to supporting  each of them, and encourage sustainability.


Claire Reid
Watervliet, NY

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