With a heavy heart, we remember Kelly Clay—a friend, colleague, and force for good in veterinary innovation. She was not only a solution provider to her customers but also a genuine thought partner to her colleagues, always bringing fresh insights and unwavering support to every project she touched. Kelly’s legacy is one of warmth, dedication, and a relentless drive to improve veterinary care.

To honor her passion and enduring impact, a group of colleagues has established a special innovation award in Kelly’s memory, which will be presented to the 2025 VMX Startup Pitch winner in January. This award will not only celebrate ingenuity but also serve as a reminder of Kelly’s remarkable spirit. We’re pleased to share that IDEXX will be contributing to this initiative and inviting the winning startup to visit the IDEXX World Campus, where they will have the opportunity to present to members of IDEXX leadership and tour their facilities.

Please consider contributing to this campaign to help fund the award—both now and for years to come—extending Kelly’s influence and support to future trailblazers in our field. You’ll notice that several people have already kicked things off.

Thank you to VMX, IDEXX, Aaron Massecar, Stacee Santi, Robert Sanchez, Adam Little, and everyone else who is helping us honor Kelly’s legacy in a way that truly reflects her incredible impact!