The Starley Sportive is a cycling event that recognises the contributions of Coventry based inventors John Kemp Starley and James Starley to the cycling industry. What better way to do this than getting as many people as possible out on their bikes. In addition to this the difference with the Starley Sportive is that 100% of the profit from the event goes to charity, unlike lots of commercial sportives. This year we are donating any proceeds to Zoe's Place Baby Hospice, Myton Hospice and the University Hospital Coventry and Warwickshire Charity. Go to starleysportive.co.uk for more information.