As the volunteers arrive at the facility, they will be broken down into three groups, pigs, cows and chickens, and tattooed and branded with serial numbers that will become their identities. Each volunteer with be equipped with a camera so that they can document his/her experiences. During the ten days that the experiment takes place, the human volunteers will undergo the same horrific treatment that factory farmed animals experience except, at the end of their stay, the humans are set free while the farm animals are sentenced for life.
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