ASA Legal Defense Fund

$8,250 of $25,000 goal

Raised by 41 people in 44 months
On July 22, 2015, seven Nebraska small business tanning salon operators, all members of the American Suntanning Association (ASA), filed a lawsuit against the Nebraska Cancer Coalition (NCC), and two of its officers, stating the NCC’s false and misleading anti-tanning campaign has harmed the plaintiffs’ reputations and livelihoods.

The complaint asserts that the NCC committed defamation and violated the Nebraska Deceptive Trade Practices Act through numerous false and misleading statements about services offered by the plaintiffs, including through a campaign known as “The Bed is Dead” ( The lawsuit demonstrates with facts and science how the NCC’s campaign is filled with deception and untruths, with the stated intention of convincing consumers not to use the plaintiffs’ indoor tanning services. 

It is illegal to disparage the services of a business by false or misleading representations of fact, and that is exactly what the NCC campaign does. Just as salon owners are required to operate their businesses in accordance with laws and regulation, the NCC and its leadership must also operate within the law.

The ASA notified the NCC of the inaccuracies articulated on their site, and for nearly 11 months, asked the NCC to correct their misinformation. Unfortunately, they have refused to change the content to reflect the sound-science based information provided to them. The full lawsuit, including detailed scientific information supporting the plaintiffs’ claims, is available at

Whether you are a consumer who enjoys tanning, a salon owner, or just a concerned citizen, we would appreciate your support of this action.  Please donate now to the ASA Legal Fund, and help us bring forward an improved – and accurate – public discussion about the effects of sensible UV exposure.


The ASA Legal Fund is organized as an IRC Section 501(c)(6) organization. Contributions to the Fund are not deductible as charitable contributions, but they may be deductible as ordinary business expenses, depending on your circumstances. The Fund does not conduct any lobbying activities as defined by IRC Section 162(e). Please consult your tax advisor for more information regarding the deductibility of your contributions to the Fund.
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$8,250 of $25,000 goal

Raised by 41 people in 44 months
Created July 22, 2015
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