World Audio Drama Day 2019

$60 of $3,000 goal

Raised by 2 people in 2 months
Created November 1, 2018
Can we find 120 "true fans" of World Audio Drama Day in six months?

I am looking to raise $1200 by May 2019 to assist in the promotion of World Audio Drama Day, a day that promotes the artform of aural storytelling, and to further promote audio drama throughout 2019. 
I am seeking these funds for two major reasons:

1) Publicity costs. In addition to reaching out to targeted contacts, our primary cost each year has been a media buy for audio drama that goes over the international wire system, for easy pickup by broadcasters, magazines and other outlets.  

In 2013, 2015, 2016, 2017, and 2018 we covered *25* different audio drama troupes and related productions in six media releases that went over PR Newswire.

This generated not only a placement on Google's News feed on six separate occasions, but an average of 200 direct reprints of the stories in places like Yahoo! each year, and other mentions (ex: http://www.whav.net/cms/oct-30-is-audio-drama-day-hear-the-couple-next-door/), and interviews with outlets such as Radio World. 

It is fair to say that thousands of people have become aware of World Audio Drama Day, and different producers, podcasts and performing groups, because of these efforts. 

2) Continuing financial support of our website, which is available year-round with information about audio drama from the early days through the podcast era. 

The website not only hosts articles and content in six languages (En 2018 tuvimos nuestra primera historia escrita en español, gracias a la ayuda de mi amigo David del Pino), but - importantly for additional  publicity - also factsheets about audio drama, and images that can be easily utilized by the media to fashion new stories and information. Gradually, information is also being added about modern podcasts and silver age theatre.

Who funded this in the past?
Me. I haven't previously asked anyone for a dime. I deeply appreciate all the volunteer help that has come in the past, but after five years I am ready to ask that others help: ideally, that 120 true fans of the audiodrama artform can come up with just $10.  If 300 fans of audiodrama donated $10 each, I'd reach the stretch goal listed. 

I'm Sibby Wieland, and I started the holiday as National Audio Drama Day in 2013. I am forever grateful to podcasters Scott Sigler and Veronica Belmont, who graciously announced the first "Audio Drama Day", October 30th, at the 2013 Parsec Awards, held at DragonCon in Atlanta, Georgia over Labor Day weekend. I tip my hat to them for the help they gave all audio dramatists by doing that. 
Since then I have managed the website, Twitter and other social media presences over the last five years, through Sound Stages Radio (2013-2017) and newer project Kettle Falls Media. My better half, David, is the first of many people who have contributed volunteer labor, but the buck has always stopped with me, and I start working on the project 4 to 5 months in advance of October 30th.  

Wait. Who is this bozo asking for money again? I don't know your podcast.
I'm your average writer-producer-director. I've mostly done stage audio drama here in Houston, and my training is in film and video, but I've been interested in audio drama for a long time. From 2002-2009 I had an ecommerce site that sold both new audio drama by groups like Ollin Productions and Tom Smith, as well as old time radio. My IMDB, LinkedIn  are a pretty good gauge of the other service commitments and projects I've been involved in, in recent years. 

As for podcasts, I've guest hosted Radio Drama Revival (#1)  (#2)  (#3)  (#4 )  (#5) . 

I've also  gotten World Audio Drama Day listed in international calendars of events  for the last five years (these tools  are how your local newscasters, deejays and so on mention little tidbits like "National Neuter/Spay Your Pet Day" - see the end of the document to see how these listings grow), put together a panel at South by Southwest about audiodrama ...managed Sound Stages Radio for four years, streaming audio drama (including the Transcontinental Terror event, and the Parsec Awards at DragonCon, for three years) to listeners around the globe...  whenever I've spoken to or been covered by the media (e.g. Radio New Zealand, VirginRadio, NPR, Storyline magazine, etc), it's been in service of the artform, not just whatever thing I might be working on.

In fact some people don't even realize that I'm a creator (again, vis a vis IMDB  and this ), because they mostly know me from the publicity I've done for other people. Now I hope those other people can help me.  

In January 2018, my father had a stroke, and I moved to another state for 6 weeks to help in his recovery and make his apartment safe for his new disability. I am lucky to have some family and close friends who helped me and my husband through some very painful, expensive times lately. 

But that also means my "rainy day" has happened. It was not a huge problem in the last five years to cover all the funding for this publicity and website. Now, I figure, if World Audio Drama Day has been helpful to people, that I could find 120 people willing to donate $10 each, so that I'm not doing this on my own next year. 

But isn't it enough that I use the hashtags for World Audio Drama Day?
The hashtags are awesome and so are other free ways of promoting World Audio Drama Day.  I am so happy that in the last five years so many people have decided that it's time to promote their friends and colleagues' work. 

It wasn't that long ago (2008-2012) that suggestions of a blog carnival, link exchanges and other promotions that would raise the artform as a whole, got responses like "I don't have time to mention what other people are doing". 

We have turned a corner. Coalitions like the 11th Hour Productions, the Audio Drama Production Podcast, Audio Drama Hub, and the Portland (OR) audio dramatist get-together have encouraged a creative community where people work together - all the time!

That said, the hashtags are generally appearing in areas where people already are hip to audio drama, podcasting, and the like.

The point of World Audio Drama Day is not only to celebrate what we already have, and what is growing, but also to get the word out beyond our smaller circles of existing aficionados and producers. And to also unite under a single term that would help deal with the jargon - "full cast audio", "radio drama", "podiobook", "spoken word", "fiction podcast", "podcast serial" - that makes promoting the artform more challenging than say, promoting a "film" or "movie".  

I particularly wanted to send a big, big message in the US and other countries that do not have the strong audio drama presence Britain and Germany always have had, that audio drama has never died, and that podcasts are a continuation - not an aberration - of a groundbreaking, innovative art.  (Elizabeth McLeod, radio's great historian, notes that the first audio drama was probably produced in 1922 - almost a century ago!)

The way to get beyond our existing silos is to employ publicity and PR techniques, and they take time, and money. 

So - for $1200 - I would do the following:

1) Release not one but three media releases this year about the audio drama artform over the PR Newswire.

2)  Have enough money left over to subsidize the hosting costs of the World Audio Drama Day website. 

3) Continue to donate my in-kind expertise, knowing that I won't have to contribute all the funds. 

If I go beyond $1200 -

1) In 2015, I printed up thousands of bookmarks, posters, and postcards that were distributed through street teams, comic book stores and other places where science fiction and horror fans can be found. Matt Leong did amazing art for the community!
I would do that again if I were able to raise another $1200, and actually be able to give Matt some money for his incredible efforts. 

2) For another $800-1000 I would be able to hire a part-time, paid intern to help me in the summer and fall, and teach them all my arcane knowledge of public relations. 
Examples of how World Audio Drama Day has made it into calendar events:
1. https://www.eventguide.com/today/days/2017/10/30.htm  
2. https://medium.com/@hlanefox/upfrontandsocial-calendar-ghouls-and-fireworks-nits-and-knock-knock-jokes-4ef17302c80e

Previous years' media releases include:




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$60 of $3,000 goal

Raised by 2 people in 2 months
Created November 1, 2018
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Cathy Wieland
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