Main fundraiser photo

Bringing back G.I.G. as a 501(c)3

Donation protected
This fundraising drive is to raise funds for legal and federal filling fees to bring G.I.G. back as a 501(c)3 Non-profit organization.

The Mission Statement
G.I.G. will exist to provide a safe and respectful performance and learning space to nurture the aspiring music community of San Antonio.

With your help this is what will be realized. 

THE VENUE
The venue is but one of the important branches of G.I.G..
Comfortable amphitheater style seating in an alcohol free, listeining room environment with high quality sound.

THE INSTRUMENT LIBRARY
A variety instruments available for use and loan.

THE BUSKERS CORNER
An outdoor area designed for acoustic performances open to all musicians.

LIVE RECORDINGS AND PHOTOGRAPHY
Quality studio or live performance recordings and photography
will be made available to the artists at little or no cost.

THE MEDIA HUB
Computers, software and hardware for use for projects and research.

THE SHOP
Offering a variety of snacks and beverages and a small gear shop
meeting basic needs of musicians.

With the emergernce of
'San Antonio Sound Garden'
The following will be redundant and realized by G.I.G. 
if needed.

THE SOUNDSTAGE
Available for video and image production providing cameras, lighting and construction areas, and a space for events too large for the venue.

THE TALENT POOL
Volunteer writers, artists, instructors, photographers, editors, craftspersons and facilitators to help create the vision.

THE OUTREACH
Help from people who understand where you are
through their own personal experience.

MULTIPURPOSE ROOMS
Available for classes and instruction, meetings, recordings,
rehearsals and other projects.



G.I.G. BUSINESS PLAN

THE MISSION STATEMENT:
G.I.G. WILL EXIST TO PROVIDE A SAFE AND RESPECTFUL PERFORMANCE AND LEARNING SPACE TO NURTURE THE ASPIRING MUSIC COMMUNITY OF SAN ANTONIO.

MANAGEMENT SUMMARY
Founder / Executive director
Ruben Garcia, Founder of the original G.I.G. and the main driving force to bring G.I.G. back into fruition.

Responsibilities including but not limited to
* Responsible for providing direction for the G.I.G.
* Creating, communicating, and implementing the organization’s vision, mission, and overall direction
* Responsible for the day to day running of the G.I.G.
* Responsible for setting prices
* Responsible for recruitment
* Responsible for finances
* Responsible for signing checks and documents on behalf of the company
* Evaluating the success of the organization

BOARD OF DIRECTORS
Board members are being sought out at this time and will come from the community filling the needs of marketing, technical, finance/ grants, administration and community outreach. Members from other groups and organizations who are also trying to help the community of musicians in San Antonio will be invited to join the board of directors.

THE PROBLEM
San Antonio doesn’t have a dedicated live music venue which doesn’t allow alcohol, nor is there a true listening room. Nor are there facilities built specifically, and freely available to all, to educate and nurture and promote our musicians. A safe and respectful performance and learning space is desperately needed. G.I.G. will be devoted to resolving these issues.

THE COMPETITION
The competition is zero.
At this time our musicians have been relegated to performing their art in noisy bars, coffee houses, book stores and festivals. These are essentially social events where musicians can be, and often are, ignored. Musical wallpaper.

The accepted business model is to use musicians to bring customers to sell products. In a city with hundreds of bars, G.I.G. will be the ONLY establishment built specifically for the musicians. There is no place in San Antonio dedicated to nurturing the musicians. No place will offer quality sound, a comfortable and safe venue, an alcohol free environment, and much more.

FINANCIAL HIGHLIGHTS
G.I.G. was founded in March of 2008. It was at that time the country experienced the most devastating fiscal crisis in fifty years. People were losing jobs and homes. They were scared and clinging to every dollar. G.I.G., through a creative marketing and crowd sourcing strategy, not only survived, but grew to become a beloved hotspot for local musicians. They came to know the integrity of the establishment and its reputation of caring about their art. All this was done without selling alcohol. A feat many believed, AND STILL DO, to be an impossible and foolhardy endeavor.

OUR SOLUTION
G.I.G. will bring to the community a space to not only perform, but to learn. A space for community, education and assistance. Housed in G.I.G. will be numerous tools, facilities, agencies and people all with the goal of making San Antonio's musicians the best, most viable and successful anywhere and at the same time, breaking the psychological bond between music and alcohol.

A temporary location is the first to be set up to provide a presence and relevance. Ideally, in the future G.I.G. will own property to build a permanent location.

ROADMAP AND FUTURE PLANS
Steps to implementation in a nutshell.
1. Fundraising for 501(c)3 paperwork and filing fees. Estimated $1,500.
2. Apply for grants and secure tax deductible donations.
3. Build a temporary location until funds for permanent location can be acquired.
4. Grow.

TARGET MARKETING STRATEGY
With its low cost and high effectiveness, social media such as Twitter, Facebook and Instagram will be key in the outreach plans of G.I.G. Initially focusing on the youth (who are well versed in social media) G.I.G. can achieve maximum outreach at minimal cost. Mail outs will be sent to government officials, local schools, media outlets and businesses informing them that there is a place to showcase, to learn, to teach and to grow San Antonio's talent and how they can help or participate.

Initial target groups.
* High school students and dropouts
* Unemployed youths
* Youths interested in music and the creative arts
* Aspiring entrepreneurs
* University Students

G.I.G. will seek out a multitude of volunteer talents from those interested in business, music, art, writing, photography, teaching, computing, outreach etc. This will provide experience and skills they can use in their future and further help the mission of G.I.G.. Once the 501(c)3 is achieved recruitment of interns will become a valuable resource.

HISTORY
G.I.G. was founded in March of 2008 at the beginning of the housing crisis. Having just signed a lease there was no choice but to brainstorm ways to stay open. People were losing homes and jobs and clinging to every dollar.

Starting out with a powerful home stereo, a cassette deck with two 1/4” inputs, thrift store furniture, equipment gathered for five years and an ancient eMac, G.I.G. opened. Taking note of all the things no one else was doing and ways to improve the plight of the musician and patron alike, G.I.G. set out to make a truly unique business.

G.I.G. provided the respect for music the artists craved. No smoking or alcohol were allowed. After the first year performances of cover songs were eliminated. Talking during performances was also very strongly discouraged. The patrons respected this and the artists LOVED it. As expected, this was a very low earning venture that was only barely able to sustain itself. A labor of love.

Cover charges were free for the first three months and went to $3 for a few more months. Then settled at $5 excluding special events. No one was ever turned away for not having the cover charge. The concessions offered items not found at other establishments such as apple juice, sodas, Starbucks, health drinks, Nuts, jerky, cookies, chips etc.

Quality photographs of all shows were taken and using MySpace, and later facebook, each would be published and tagged. Each had the G.I.G. info prominently imbedded. The photos were were broadly shared and the word spread about the ‘G.I.G.’. Soon there were more musicians than available slots.

The camera died and being on a shoestring budget an alternative had to be found. A $7 cable was purchased enabling quality recordings to be produced. A free copy of which was given to each act. Many had never had a decent recording of their work. From these recordings one track was isolated and a youtube video was produced and posted featuring the artist and venue information and bringing even more exposure to G.I.G. and the artists alike. Today over 400 videos exist on youtube featuring the artists of G.I.G. and to date have accumulated over 51,000 views. The idea struck to offer these recordings, with permission from the artists, as souvenirs to the patrons and was very popular.

G.I.G. gained respect for its fair, respectful and helpful treatment of the artists and often reciprocated by giving their cut of the door back to the G.I.G. Donations of equipment, furniture and services rolled in. Countless people gave to the cause. This is why G.I.G. survived.

May 10th 2012 came the closing of G.I.G.. The strip center housing the business had been sold to the owner of a nearby bar and forced the closure of both G.I.G.

PAST REVENUE AND SALES
The following is based on experience from the original G.I.G. with gross revenues averaging $1,450 monthly and after sales taxes. Concession sales after overhead averaged with a %100 markup averaged $300 net. Recording sales averaged $300. Miscellaneous sales (vinyl, artist cd’s) $50. Door averaged $1,600 half of which was given to each artist. Donations were usually of goods and services, which there were many. Space rentals were negligible. Without a credit card machine credit card transactions did not occur and was a significant weakness.

Past revenue after taxes.
$300 concessions
$300 recordings
$50 miscellaneous
$800 door after split
$1,450 total

PAST EXPENSES
Original G.I.G. monthly expenses after startup costs of approximately $6,000 were few.
Rent $1.000 and Electricity $200. Supplies and equipment such as cables, toilet paper, blank cd’s, hardware etc. were around $100. There were no salaried employees but many, many volunteers. Concessions not included.

$1,000 rent
$200 electricity
$100 supplies and miscellaneous
$1,300 total

PROJECTED EXPENSES.
These are some of the areas where we will need money and an estimated amount needed to take care of them. Some needed for startup and in the future. Many of these can be funded through specific donations.

* The fees for Incorporating the Foundation: $1,500 NEEDED BEFORE STARTUP.
* The budget for overhead such as insurance, permits and license: $3,000 NEEDED AT STARTUP
* The Amount needed to rent an facility with halls and space from training and organizing events (high estimate) at $24,000. NEEDED AT STARTUP
* The Cost of maintaining a Website: annual $60
* Additional Expenses (Business cards, signs, Adverts and Promotions): $2,000
•The biggest initial expenses will be a quality display/merchandiser $3.000 and will be funded with a specific fundraising drive.

Using approximately these same numbers G.I.G. will run on a volunteer basis in a temporary location until tax deductible donations and grants are acquired and used for facilities, maintenance, equipment and staffing.

Anticipated startup rent of $1-2 per square foot with a target size of 1,200 per foot.
Electricity depending on insulation and square footage estimated at $250 average.
Internet $80. Supplies and miscellaneous $200. Liability Insurance $40.
Salaries at startup will be by percentage based on donation and grant funds not to exceed $1,500 until growth and performance allows for more.
G.I.G. does not anticipate any artist guarantees.
Furnishings will come from thrift stores and donations and will be accumulated over time.
Equipment will be the same used by the original G.I.G. until upgrades are in budget.

Total monthly expenses not including concessions.
$1,200 - $2,000 rent
$120 internet & web hosting
$100 supplies
$40 insurance
$0 salaries
$1,400 - $2,400 total

PROJECTED REVENUE AND SALES
The monthly numbers listed are projections based on past and anticipated attendance before grant and tax deductible donations.

Concession sales after $200 buy and %200 markup with $400 net.
Anticipated recording sales $300. Delivery via internet with zero overhead. Door income will be by donation suggested at $8m but as with the original G.I.G., none will be turned away. Anticipated monthly door revenue $2,000 with $1,000 going to the artists resulting in $1,000 revenue. This is a low estimate. Marketing and promotion by both G.I.G. and artists will be critical. Tax deductible donations and grant moneys are not factored in to sustaining G.I.G.

Total monthly revenue including concessions.
$400 concessions taxable
$1,000 door not taxable
$300 recordings by donation not taxable
$100 miscellaneous
$1,800

These projections allow G.I.G. to be a sustainable operation on its own merit. At this time there are no available estimates for tax deductible donations and grants. Those will be used for resources, facilities, growth and staffing.

A major source of growth revenue will be accessing grants from donor agencies and individuals who are interested in partnering with us to inspire and nurture the music community and reduce the alcohol abuse rate in San Antonio through the creative arts. We will seek out individuals and agencies that are not just ready to give us their time but people who are willing to commit their resources to the noble cause that we are set out to achieve.

These are areas where we intend generating income for our foundation;
* Grants
* Fund Raising Events (Fund Raising shows, sales, dinners etc.)
* Revenues from Sales of Tickets and donations at our events
* Revenues from Exhibitions (art, shows, crafts, services and other products)
* Revenues from renting of facilities
* Revenues from sponsorship deals

We will to identify some organizations that we know will be interested in working with us to achieve our ultimate goal. They are:

* Bill and Melinda Gates Foundation
* SAHearts
* H.E.B.
* San Antonio Area Foundation
* Schools
* Wal-mart
* The Coca Cola Company
* The Kresge Foundation
* The National Endowment for the Arts
* Guitar Center
* Best Buy
* The United Way



THREATS, STRENGTHS AND WEAKNESSES
One of the major threats that we stand to face as a not – for profit organization is generating the required funds needed to achieve our aims and objectives, recruiting and retaining a competent staff, as well as managing our financial and human resources.

SUSTAINABILITY AND EXPANSION STRATEGY
Sustaining a Non – profit organization can be difficult for obvious reasons. The fact that Non – profit organizations depend of grants and donations to execute their projects and also to maintain their facility and workforce means that they must innovate to survive and ultimately grow. We will identify reasons why Non – profit organizations close and will map out strategies that will help us overcome challenges. We will hold events that will help us generate exposure and funds that are in addition to the grants and donations.


CHECK LISTS AND MILESTONES
* Business Name: Completed
* Business Incorporation:
* Opening of Corporate Bank Accounts:
* File for Tax Exemption Status: In Progress
* Registration with State Agency:
* Purchase of business and liability insurance:
* Renting and furnishing our office facility:
* Conducting Feasibility Studies: Completed
* Writing of Business Plan: Completed
* Formation of Board of Trustees:
* Creating of organization’s by law:
* Drafting of proposals and grants request letters:
* Drafting of Contract Documents and other relevant Legal Documents:
* Design of The Foundation’s Logo: Completed
* Recruitment of key staff: In Progress
* Creating Official Website for the Company: Completed
* Creating Awareness for the foundation both online and in the neighborhood: In Progress
* Health and Safety and Fire Safety Arrangement in our facility:
* Plans for Fund Raising: in progress

GIGSANANTONIO.ORG.

Contact
Ruben Garcia

Organizer

Ruben Garcia
Organizer
San Antonio, TX

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