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Sustainable Fashion World

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Hello everyone. This is the second crowdfund I'm doing for my brand. The first one was to help me start it and this one is to help me improve it. The first big change would be the redesign of my e-commerce platform to make it more customer friendly and to give it a nice re-look and change it to a very reliable platform that I can administrate by myself without paying so much interest as it is the case now. 

As I'm an online based shop, the customer experience is very important for me and the only way I can show it is through packaging. I want to personalize my packages as much as possible. New wrap papers with my logo, a nice personalized bag that can be re-used and some other treats I have been thinking about. 

Being an entrepreneur is no easy game nowadays, being a sustainable-oriented one is even harder as this concept is new in the market. 

One of the most notable features in my brand is the use of fish skin sourced from a women's cooperative in the South of Brazil. Fish skin is known for its versatility and strength of the leather. Although it is quite thin, the alignment of fibers provides a much more durable product. My choice to work with this material is because of its structure, beauty, texture and above, all, sustainability.  

Reclaiming an ethical relationship between designer and supplier. The philosophy of sourcing sustainable material comes with the hope that my brand will empower women, by providing alternative economic opportunities to earn a regular income and improve their circumstances. 

The Global Fashion Agenda, which is currently putting on the Copenhagen Fashion Summit, teamed up with the Boston Consulting Group to do some serious number crunching and put out the Pulse of the Fashion Industry Report. It’s a deep, deep dive into the fashion industry’s sustainability metrics, and makes the strong business case for better resource management by fashion companies. 

The Copenhagen report says that the fashion industry is responsible for the emission of 1,715 million tons of CO2 in 2015, or about 5% of global carbon emissions.  That makes fashion the 8th most polluting industry in the world. Seventh, if you put electricity and heat production for the commercial and residential sectors together. 
(source: ecocult.com/ Pulse of Fashion Industry Report)

We can start changing that and my idea is making my brand part of this change.

I will offer counterparts for the following donations:

20 euros = if you're in Rome or passing by I will treat you for a coffee and talk about sustainable fashion. 

40 euros = a fish skin bracelet

60 euros = a fish skin cardholder 

90 euros = a fish skin wallet

100 euros = a fish skin bracelet and a cardholder

150 euros = a fish skin bracelet and a wallet

200 euros = a fish skin bracelet, a cardholder, and a wallet.

250 euros = a bag that you can choose according to availability on the website.

300 euros = our new clutch that will come up by the end of November (you will be advised as soon as it is ready)

500 euros = One bag (except for the clutch), a cardholder, a wallet, and a bracelet. 

And of course, any help will be appreciated from the bottom of my heart. 



Thank you

Organizer

Barbara della Rovere-Leroy
Organizer
Rome, Metropolitan City of Rome

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