Advertising Van for Small Gun Store
Three and a half years ago, we moved our family of four from upstate New York to Oak Ridge, Tennessee. We love the town and the people, and the house we rent has a great spot for a small leather shop. The business eventually grew too large for that space, so in 2013 we decided to open a small gun store where we could better show off his beautiful work. We are overall very happy with the location, but it's hard to spot easily from the road.
It can be very hard to advertise on a tight budget, and Oak Ridge does not permit much street signage. We've been hanging banners on our Ford Expedition, but they've let us know it violates a city ordinance. What we could do instead is get a cargo van and have it painted for the business, and park that out by the road. We can find a used van that is reliable but not too expensive, but we also need to pay to have it painted which puts the total price out of reach.
I'll be honest - we're not comfortable asking. We've done the best we can with what we have, but we need people driving by to know we're here. We have a great little business that has introduced us to awesome people, and Dennis is an amazing craftsman. We just need a little help getting to where it's really supporting us.
We are working out some alternatives, to work with what we have, and think our wonderful donors will be pleased with the result. We have a lot of experience doing as much as possible with a tight budget, and have already switched our truck to commercial plates. It has much less space on the sides than a cargo van, but with careful designing we can get a wrap done that uses the space well and will hopefully draw the attention we need from the street.
We'll keep this up for a while longer, of course, for any others able to put in a little towards the work we're getting done, but I wanted to thank everyone who has either given or helped us get the word out there. We know very awesome people. :-)
Dennis originally applied and was approved for his FFL so that he could receive firearms directly in the mail for holster fittings. Since we had it, we decided to open the store not only to supplement the holster business but to have a proper showroom for his work. As he designs new styles and items, samples will fill more of the store. By next week, for example, we should have samples of the knife sheath and multi-tool holder we built for Chris Pratt's character in Jurassic World!