The "Just as Beautiful" Black Doll Campaign

Please join us in raising funds for the "Just as Beautiful" Black Doll Campaign.

 

In many different parts of Cameroon (West Africa), young Black children do not have direct access to Black dolls. In the 1940s, researchers Dr. Mamie and Dr. Kenneth Clark conducted the doll test -- a study that sought to examine the psychological effects of segregation on Black children living in the U.S. Their research found that Black children preferred the white dolls over the Black dolls. Black children who don't see themselves reflected in the dolls that they play with may grow up internalizing anti-black and Eurocentric standards of beauty. 

This campaign aims to raise funds for Black dolls to be given to children in Cameroon, many of whom grow up without seeing dolls that look like or represent them.  

 

Your donation will contribute to:

1. The purchasing of Black dolls. Black dolls are more expensive on average than white dolls. This article highlights the price discrepancy in more detail. Here is another report with additional information.

2. The cost of transportation and shipment: Black dolls will be shipped from the U.S. to Cameroon.

 

We believe in as much transparency as possible and will document and share final receipts with our donors.