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Swap & Buy

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Brand Strategy

With a view to start a new fashion business, I created a crowdfunding appeal to launch my project: Swap & Buy. It intends to disrupt the way fashion operates by proposing an alternative business model, with sustainability as a strong foundation from the start. Consumers are able to swap or buy a highly curated selection of womenswear, in a retail space that offers a luxury shopping experience. 


Both Kering and LVMH are investing on sustainability as this is predicted to be a decisive factor for purchasing in the future, which means this is indeed a great business opportunity. Circular economy is embedded in the business, which offers strictly fashion forward pieces with a distinct sophisticated and timeless style.

​Swap & Buy aims to be a unique shopping destination for fashion forward women who want to lead a sustainable life. Style and substance.


Target customers
Women who love fashion but don't want to engage with the negative repercussions of the industry on people and the planet. 


Meaning and gratitude
Your contribution can support the shift to a circular fashion system and foster sustainable brands, preserving the environment  and ensuring fairness across supply chains.

Organizer

Lina Vaz
Organizer

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