My 300: Helping me build the future at Midemlab

Hello everyone. My name is Vanessa Nia Adams. I am excited to announce that I recently graduated from the Musicians Institute in Hollywood California with certification in Audio Engineering. Through this experience, I am humbled to acknowledge that I cannot complete my vision by myself.  Sometimes I feel like the character Laurel played by (Whoopi Goldberg) in the movie "The Associate". And then many times I feel like Xerxes of Sparta in that movie - "300" fighting against insurmountable odds.  I have learned that although I am creating a real viable music technology idea with excellent potential, investment groups in Silicon Beach (Santa Monica) listen to good and even great ideas all the time. For me, if I can go to the Midemlab event, I will have the platform that I need to introduce an exciting new music technology that will ultimately help move the needle of diversity in my field of audio engineering and software development. I need you to be apart of my 300. I need your help in preparation for the Midemlab 2021 conference.

 
 
What is Midemlab?

Midemlab is like the American Idol of new music technology. It is the leading international competition for innovative startups in the music and entertainment industry. Even if my entry is not one of the winners, previous participants have raised a substantial amount in funding or initiated crucial partnerships following their appearance at Midemlab. And others have been acquired by major players and are now well-established in the music ecosystem.  Previous Midemlab winners include Soundcloud, Kickstarter, The Echo Nest (acquired by Spotify), Next Big Sound (acquired by Pandora) Asaii (acquired by Apple), and BandPage (acquired by YouTube).  https://www.midem.com/en-gb/innovation/midemlab.html 

In order for me to attend Midem 2021, I will need to meet the qualifications of being:
 
*  Available to attend Midem if selected to pitch
*  New Company (less than five years old)
*  Business-ready: already launched or in the beta stage
*  Independent, with no affiliation to a group
*  Genuinely original and innovative, with international viability



What is music technology?

In earlier times, technology related to the audio recording process consisted more of mixing consoles, outboard gear, amplifiers, microphones, and the like. Today’s music technology includes DAWs, plugins, streaming platforms, software that supports the creation and distribution of music products for those platforms such as AI, analytics, blockchain, and more. This means that many of these music technologies are not necessarily centered around the musical background typically employed to make a professional audio recording. As a result, AI nor blockchain have really met its projections for income for artists and neither has some of the other extra added value features of all of the streaming platforms.

 

My Midemlab Entry

 My Dynamic Playback Streaming Technology (DPST) has the unprecedented ability to create data points at the recording level based on consumer specification which is then generated into a unique version of a song during dynamic playback. This proprietary process is designed to envelop the consumer fan base with the ultimate, in-depth, personalized music experience in which to increase engagement and encourage the purchase of music within the majority of every instance of streaming.  This is the perfect bridge between the independent music artist and the extra added value music streaming platforms and record companies need to increase premium users which directly affects the overall rate of artist compensation.

The website domain name will be registered as nquist.com.  For now, I have a test site on a basic WixSite domain at www.nquist.wixsite.com/nquist  to learn more.

Just remember one thing in your contemplations regarding the potential viability of my music technology.  You should know that before the ubiquity of music streaming, I once made a proposal to a prominent figure in the music industry from the Motown era. I will never forget when they express their thoughts as "Who in the world would want to sit at their computer and listen to music?"  We all know the ending to that statement. Not only did the new generation of music consumers want to sit at their computers and download and listen to music, but the music industry has completely changed to the point where kids sitting in their bedroom (think Billie Ellish) can create a mix in the box and have a digital distribution company upload their songs to all major streaming platforms; but what about artist compensation?

I believe this is not going to be another one of those moments. Everything comes full circle, and now here we are over 20 years later. The question is will history repeat itself or will individuals like yourself see the future this time around by helping me through the incubation stage of my endeavors with your donation to turn this great idea into some type of traction to either win or prepare for partnerships with accelerators such as Techstarts Music Los Angeles https://www.techstars.com/accelerators/music  after the Midemlab Event.

 
Sample video of my concept for the Midemlab Event.



A Little About Me

In conjunction with certification in Audio Engineering, I have accumulated an eclectic background acquiring years of intense B2B marketing experience while continuing my progress coding in Python, C++, Csound, and Juce specifically for the development of digital signal processing applications for digital audio workstation (DAW) plug-ins and music streaming platforms. As a musician and member of the American Musicological Society, I am authoring Rhythm of the Spheres: Percussive Rudiment Theory and the Cosmos; a revolutionary breakthrough in musicological academia specializing in the science of music. https://priestessnia777.wixsite.com/rhythmofthespheres 

Most important, as a survivor of the dot com bubble in the 90s' when 20-something African-American's were not socially expected to excel in careers that did not involve what was considered typical, this means that I am very familiar with the road to creating technology in a world where there are few prominent women and other persons of color. This should not still be prevalent today for the same reasons I observed then.  I find that writing and recording music can be just as complex as coding.  Likewise, coding can be just as much a creative endeavor as creating music, yet the tech industry which is just as much a creative, artistic outlet for talent as Motown was in its day continues to overlook this perspective which is, in part, one of the reasons why there remains such a great disparity.

In retrospect, Detroit was like the Silicon Valley of the 60s’. Motown Records was like Apple and Microsoft for African-American's where their talent was welcomed with open arms and cultivated into a thriving industry, and became a very lucrative and viable source of income for the community. Now, in today’s backdrop concerning the generational wealth that has been lost in all the black lives that have not mattered within many situations for centuries, I am trying to build new music technology which can and will assist in just one of the many small ways in which this time has made even more clear that we need to level the playing field and bring substantial revenue back to the communities most affected.

 Just know that the majority of the greatest discoveries and changes to the world have come through people no one would have ever thought would be the one to bring about that level of change.

 "...the people who are crazy enough to think they can change the world are the ones who can do it"    -Steve Jobs

 

Honor Wall: Thank You In Advance

$10   plus - Bronze contribution
$25   plus - Silver contribution
$100 plus - Gold contribution
$250 plus - Platinum contribution

 

Contribution priorities

Entries for Midemlab and applications start in February of 2021 and the actual event is in the Summer. I need to raise $36,000 but I am only raising $18,000 by January 15th, 2021 in this first phase which is half of the total amount needed so that I can immediately meet the Midemlab requirements of having officially initiated launch and transferring all my copyrights and other intellectual property  to a California State Incorporation and:

*  Finalize plug-in API with Streamlined DAW Integration
*  Framework to overcome USPO 35 USC 103 Filing
*  Secure first phase strategic partner
*  Beta Streaming Server Build and cover other startup related expenses.

 

 Charitable Organizations Supported

If I am one of the winners of the Midemlab event, then I will continue to pledge 3% of all of Nquist feature earnings to the following organizations.  You may also contribute to them directly using the websites listed:

 
Help America Hear "HAH has begun to help those individuals with auditory impairments more directly by providing hearing aids and introducing the Help America Hear scholarship to help fund the educational opportunities of those with auditory impairments."  You can also donate directly to the organization or personally sponsor individuals in need at www.helpamericahear.org   

I chose this organization because my cousin Larry Ball is not just an inspiration as a musician and composer who first started his career on tour with Paul Simon at just 18 and subsequently became the bassist for Smokey Robinson for 25 years, but after he lost his hearing, his life shed light on the subject of maintaining regular medical care and proper hearing maintenance for all musicians and entertainment professionals. Most of all, through the remarkable advancements of our collective knowledge in the fields of science and medicine, with the use of cochlear hearing implants, Larry is currently able to continue a productive life composing and conducting as the music director for JT and Friends. Learn more about his story and services at  www.larrydball.com 


44039108_1601042626964616_r.jpegLarry Ball and I celebrating my birthday at the Tam Tam Oshanter

 

- Friends Helping Friends Transitional Housing (FHF). https://fhfla.org/   Provides transitional housing for people in need. They are a nonprofit organization focused on helping make the world around us a better, happier place through providing temporary independent living spaces in beautiful, peaceful neighborhood locations designed to facilitate an individual's successful transition to permanent residents. I chose this organization because whether it's displacement by natural disasters, losing employment due to the COVID-19 pandemic, or any of life's many unpredictable circumstances, homelessness can affect anyone.  While I was a resident there in early 2018, I met my good friend Smith Wordes who, like many L.A. stories, formerly worked as a choreographer for Michael Jackson, Lionel Richie, and Madonna until she was diagnosed with cancer and eventually ended up homeless before FHF helped her and I transition back to stability.

 
44039108_1601041907126565_r.jpegSmith Wordes and I at One of the Friends Helping Friends House during the holiday's

 

- National Center for Lesbian Rights. "NCLR is a national legal organization committed to advancing the civil and human rights of lesbian, gay, bisexual, and transgender people and their families through litigation, legislation, policy, and public education. They were the first national LGBTQ legal organization founded by women, bringing a fierce, longstanding commitment to racial and economic justice and our community’s most vulnerable." This organization is especially important to me because of the support they provided during a time when I was fighting the government for my right to transgendered health care which was the foundation of changing national policy. More importantly, not only do they continue to demonstrate their commitment towards justice for all areas of LGBTQ equality, but their work is on a level like no other with LGBT youth who sadly find themselves homeless or abandoned and isolated by their own families, .  https://www.nclrights.org/get-involved#other-support

Donations

  • Sarah Verschelde 
    • $10 
    • 8 d
  • Dee Brooks 
    • $30 
    • 10 d
  • Larry Ball 
    • $100 
    • 17 d
  • Shane Adams 
    • $100 
    • 18 d
  • Brenda Adams 
    • $500 
    • 27 d
See all

Organizer

Vanessa Adams 
Organizer
Santa Monica, CA
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