Help the Longs after a house fire

On Tuesday Aug 21st, My friends, the Longs, had items catch fire in the basement, causing damage to all utilities, and the water heater itself. It has currently made the house unlivable.  The house filled with smoke and luckily all humans and dogs are accounted for. There are still missing cats.

Due to other issues, the insurance won't cover any of these damages. So they need money to cover all repairs, including a new water heater and the damage to wires/pipes preventing the utilities from being on. 

(I will update this with more details as I get them)

Money is what is most needed.  But if you live near by and can take clothing to wash and air out from smoke smell or think you can help in other ways please let me know!