During this difficult time many have been hit hard, especially those in the Asian American community. While our primary focus at 3AF is educating marketers about the importance of the Asian American consumer segment and facilitate collaboration between all stakeholders in the Asian American marketing industry, we’ve turned our main attention now to doing whatever we can to help the Asian American community.
Many small Asian American businesses are struggling to survive. Xenophobic attacks are escalating nationally and many businesses are dealing with layoffs, shortened hours or even closure. Our organization has always been a champion for our community, and we need your help.
(Session about the Impact of the U.S. Census | 2019 3AF Conference)
Your generous dollars will help our Non Profit Organization in three critical areas:
COMMUNITY RESOURCES: Providing relevant and useful resources, i.e., webinars, conference calls to assist Asian American small businesses. Many don’t have access to information or know what federal or local resources may be available to them. Given our access to Asian American ethnic media, we can be a conduit to get these businesses the information they need to help them survive this crisis.
(Daphne Kwok on AARP commitment to the AAPI community | Web Informational)
KEEPING US AFLOAT: Due to shelter in place restrictions, health emergency mandates, and to keep our sponsors, attendees and members safe, we have postponed our annual Asian marketing summit, the only national conference focusing solely on the Asian consumer segment. The summit is our primary funding source for operations, and given that it’s been pushed back, funds are needed to help us pay basic bills and weather this unprecedented crisis.
INVESTING IN FUTURE LEADERS: Investing in our future Asian advertising leaders. Diverse employees in our industry who understand the value of culture and community is critical. A portion of funds collected will be used to provide scholarships to our upcoming 3AF Asian Marketing Summit for undergraduate college students planning a career in Asian advertising/Asian marketing.
(Honoring St. Jude's Children Hospital at 2019 3AF Conference)
When it comes to Asian marketing and advertising, our non-profit, national organization is your go to resource. Our members are comprised of ad agencies, marketers, media, researchers, PR firms and other other industry vendors and partners. The 3AF’s mission is to advance the Asian American marketing and advertising industry for Asian American consumers through education, advocacy, promotion, and increased collaboration of all industry stakeholders including but not limited to marketers, agencies, research partners and media. Additionally, 3AF seeks to promote and encourage high standards of conduct and ethics among our members and our industry.
Questions about Campaign? Please reach out to us at [email redacted].