How to Collect Money Online

| 5 min read Fundraiser Promotion

Physically collecting money for an office party or a leaving gift can often be a nightmare. People rarely carry cash these days and the shift to employees working from home or hybrid working has made office collections much harder. Fortunately, there is a way to manage this remotely as you can collect money online. Whether you are organising a charity collection, a leaving collection, raising funds to give your colleague a gift, or doing something completely different, virtual fundraisers offer a simple way to raise money so your colleagues can contribute to your collection with the click of a button. 

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What you Need to Know About Virtual Collections

A virtual collection, also known as a money pool or money pot, is a great way to collect multiple individuals’ money in one place. The beauty of fundraising online is that it makes it easy for everyone to contribute in their own time. They can be used to raise funds for anything you like. Here we will outline how the process works. You can also visit our how it works page for more tips on how to set up a fundraiser which will help you collect money online.

How to Collect Money Online For a Gift 

Leaving collection online and gifts

If you are raising funds for a leaving collection online or a gift there are a number of things to keep in mind such as how much you want to raise, what the funds are going towards and so on. The following tips will help you navigate this process and teach you how to collect money online for a gift. 

How do I get started? 

Using a crowdfunding platform is the easiest way to launch your virtual collections. You can create a fundraiser in a matter of moments. We timed it, it takes less than five minutes to set up and less than 60 seconds to donate. 

Remember to personalise your campaign

Once you have signed up you can personalise your fundraiser by adding a picture and a description about your collection explaining who or what it is for. This gives you a good opportunity to make it fun. If it is a collection for someone’s leaving or retirement gift you can include a photos of them during their time working for your company. 

Set a goal

Setting a collection goal is a good way of giving people something to aim for. If you already know what gift you want to give someone, set the goal as the price of the gift. If you haven’t decided yet, set a rough goal, you can always adjust it later. On GoFundMe, you can change your goal at any time and once you’ve reached your goal you can still fundraise. You will also be able to withdraw even if you don’t meet your goal. 

Remember to make it private

If your collection is to raise funds for a surprise gift you can make it private so that only the people you share it with can see it. 

Make sure the money goes to the right place.

If you are raising money for a particular person and you would prefer to send them the money raised directly, you can do this by making them the beneficiary of the campaign. If you would rather use the money to buy a gift and present it to the person, you can withdraw the funds directly into your account.

Remember to update your campaign

Whatever you decide to do, you can update your fundraiser when you have raised enough money and inform those who have donated what your plans are for the money. You can add photos and videos to your update, so you can even add an image showing how the gift was received! Updates are automatically emailed out to anyone who has donated. 

Charity collections

If you are raising money for a charity, you can select your chosen charity from a drop down menu when you set up your campaign. Once you have selected a charity all the money raised including 100 per cent of gift aid will automatically be sent to that charity as part of your charity collections. The gift aid is processed for free. It is a good idea to say in your description why you have chosen to raise funds for your chosen charity and what it means to you, either as an individual or a company.

It can also be good to explain the impact of donations. For example, if you are fundraising for a foodbank explain that every £50 donated can feed a family in need for a week. Or if you are fundraising for a cancer charity, a £10 donation could fund equipment for use in research. 

Sharing is caring

Once you are happy with your fundraiser, the next step is to share it with everyone who you think will want to contribute. You can do this through Facebook, Twitter, Instagram, TikTok Whatsapp and emails. Let people know that your collection exists and watch the money roll in. If you’re not on social media or don’t want to share there we have some offline fundraising tips.

Work collections

If the collection is for work, don’t forget to share it on any work intranet and/or email it around to the team (except the person it’s for!). In the past, fundraisers have had success sending calendar invites reminding colleagues to donate. This can work particularly well if it’s timed around payday. 

Start your Virtual Collection today

So what are you waiting for? Why not start your virtual collection on GoFundMe today.

It couldn’t be easier to set up a fundraiser, and start racking up donations from supporters.

Our experts are on hand to offer help seven days and week, and you can use our mobile app to check in on your fundraising progress on the move.

Start a GoFundMe today

Written by dina