ARMA - HVACR Advertising Campaign
Donation protected
44 Gallon Films-Shea Smith
The picture used is from a fire caused by an air conditioner in South Australia, click here for the full story Air Conditioning Fire South Australia
Australian Refrigeration Mechanics Association
Let's Get Specific Read the draft for some of our advertising ideas.
The link provided above gives an indication of the strategies we are working on and we are intending to have the first add ready by the end of July.
Raising Funds for an advertising campaign for the Refrigeration and Air Conditioning trade.
Funds raised will be used to deliver quality videos, encouraging consumers to hire trade qualified refrigeration mechanics to carry out any refrigeration and air conditioning works. Funds raised will cover production costs and marketing via social media campaigns to promote at a national level. We have secured a producer and are currently developing the first video on air conditioning but need your support, so please donate.
A series of professional videos covering HVACR to educate consumers.
The cost of each video will vary depending on actors, voiceovers etc.
Educating consumers;
1) A split screen showing a qualified fridgy above and an unqualified tradie below and the result of using both these services.
2) AWARENESS what to look for and what questions to ask when it comes to aircon installation or maintenance.
3) PREVENTION this will be a series of videos like not to store clutter around your aircon unit as it doesn't have the necessary airflow which can cause a fire.
- Quality workmanship, how does a consumer know what and who to look for?
- Energy efficiency, why using a qualified person can reduce your energy costs
- Safety in your environment, don't burn your house down or the local pub.
- Insurance issues when unlicenced scopes of work are carried out
- Escalation of costs when installations, repairs or maintenance is not carried out by a qualified person.
- Why is Australia's most highly specialised trade "Refrigeration and Air Conditioning" not licenced?
We need your donations to make this a huge success across the country.
Wholesalers and manufacturers are encouraged to participate, please call Kim on 0403 680 981 or email [email redacted].au
The picture used is from a fire caused by an air conditioner in South Australia, click here for the full story Air Conditioning Fire South Australia
Australian Refrigeration Mechanics Association
Let's Get Specific Read the draft for some of our advertising ideas.
The link provided above gives an indication of the strategies we are working on and we are intending to have the first add ready by the end of July.
Raising Funds for an advertising campaign for the Refrigeration and Air Conditioning trade.
Funds raised will be used to deliver quality videos, encouraging consumers to hire trade qualified refrigeration mechanics to carry out any refrigeration and air conditioning works. Funds raised will cover production costs and marketing via social media campaigns to promote at a national level. We have secured a producer and are currently developing the first video on air conditioning but need your support, so please donate.
A series of professional videos covering HVACR to educate consumers.
The cost of each video will vary depending on actors, voiceovers etc.
Educating consumers;
1) A split screen showing a qualified fridgy above and an unqualified tradie below and the result of using both these services.
2) AWARENESS what to look for and what questions to ask when it comes to aircon installation or maintenance.
3) PREVENTION this will be a series of videos like not to store clutter around your aircon unit as it doesn't have the necessary airflow which can cause a fire.
- Quality workmanship, how does a consumer know what and who to look for?
- Energy efficiency, why using a qualified person can reduce your energy costs
- Safety in your environment, don't burn your house down or the local pub.
- Insurance issues when unlicenced scopes of work are carried out
- Escalation of costs when installations, repairs or maintenance is not carried out by a qualified person.
- Why is Australia's most highly specialised trade "Refrigeration and Air Conditioning" not licenced?
We need your donations to make this a huge success across the country.
Wholesalers and manufacturers are encouraged to participate, please call Kim on 0403 680 981 or email [email redacted].au
Organizer
Kim Limburg
Organizer
Loganholme QLD
