I founded a company called Ride Snowboards in 1992 and have been blessed to have traveled the world and become friends with some of the top athletes in action sports over the years. Last year, I met Jussi Oksanen, a member of Burton Snowboards Global Team and one of the best all-around snowboarders in the world. His on-snow accomplishments include Winter X-Games gold medals and starring roles in some of the best snowboarding movies ever made, but what impressed me most was what he was doing with his free time.
His 13-year career led him to filming in Alaska in 2008 and it was there, when he noticed the giant pile of plastic water bottles piling up in the back of his truck after only a few days shooting, that he realized he wanted to do something about it. So when he and filmmaker Brad Kremer got home, they founded a company called Mizu (the Japanese word for water) and started making high quality reusable stainless steel water bottles.
With no full-time employees and only one single product, the small company was able to forge relationships with some of the biggest brands in action sports. They also attracted top surfers, skateboarders and some other top snowboarders to join the team as partners, advocates and even investors - all with a genuine passion to not just make a statement about the plastic bottle problem, but to do something about it.
I joined the company because I shared this passion and vowed to help shift it from a passion to reality. After being involved for only a short time, I realized that the bottle only solves 50% of the problem. People also need access to free filtered water and that is not so easy to find - especially at big events.
Currently, Mizu works with event promoters and sponsors that put on events such as the Oakley Surf Shop Challenge, or the Nike Lowers Pro, both large surf contests at beaches where there is no source for potable water. So we came up with the idea to buy a commercial water truck, convert it to run on bio-diesel fuel and convert the tank to serve filtered tap water.
We spent a few months doing research and have figured out exactly what it will take to bring this truck to life. The good news is that there is no new technology needed and the project is relatively easy to accomplish, but the bad news is that the project has a price tag of $50,000. Mizu is a small but growing company and just does not have that kind of money laying around- if we did, we'd be working on that truck right now!
We have set our goals at raising the money in this all-or-nothing offer here on GoFundMe because we feel that there are more people out there that feel the same way we do. We've set up the offer with some great material rewards, but the real winners of this offer will be the oceans and our food-chain. Toxins from these discarded plastics are destroying not just how the oceans look, but the entire cycle of our food and water supply. This truck will help reduce the number of bottles that end up in the ocean and our landfills, but just as important, it will be a symbol to all that see the Mizu truck to help create a greater awareness to this very serious problem.
Everyone that donates will receive an 18/8 food grade stainless steel water bottle which is guaranteed for life. Just by using it everyday instead of buying water in a plastic bottle, you'll be making a difference. But the greatest reward will come in knowing that you helped ignite the revolution of the human race going back to drinking free tap water instead of buying bottled water.
Thank you for your consideration. For more information about Mizu, visit www.mizulife.com
or email us at firstname.lastname@example.org.