London Marathon Charity Fundraising Guide for 2024
Raise money for your charity place on GoFundMe
Successful in the ballot? Or just won your London Marathon charity place? Start your London marathon fundraising now.
There are two different ways to enter the London Marathon – through the ballot or via a charity, but you can fundraise through GoFundMe however you’re taking part.
GoFundMe is the ideal choice for charity fundraising. We have a 100% Gift Aid promise. That means all the Gift Aid pledged to your campaign is sent to the charity, for free. Set up a fundraiser now and we’ll help at every step along the way with our expert tips and tricks. What’s more, we automatically transfer all your donations to your chosen charity—you don’t have to do a thing.
Still unfamiliar with the London Marathon and want to learn more about the event? We can also help with our complete guide to where and where the London Marathon takes place this year.
Chris Brasher, the man who founded the London marathon in 1981, dubbed the event as “the Suburban Everest”.
Nearly four decades on, and the race he founded is one of the biggest fundraising events in the world – and one of the best ways to raise money for charities.
In 2021, more than £20m was raised for charities by people taking part in the London Marathon.
The figures, which came from former London Marathon fundraising site Virgin Money Giving include:
Fundraising if you have a ballot placeIf you have a place in the ballot, we know you’ve got a lot on your mind, from the best training regime to whether you need to alter your diet
Let us make the fundraising easy with secure, direct to charity fundraising that is easy to set up. You have the freedom to set your own target, with no minimum amount you need to raise, and you can choose what cause to support from the thousands in our charity database. Our blog is packed with expert fundraising tips to help you get started.
It’s very simple. The marathon is one of the biggest events in the world, which raises millions for charity, and GoFundMe is a leader for charity fundraising.
They say the early bird catches the worm, and fundraising is no different. Research cited by marathon sponsors TCS shows those who set up their fundraisers soon after they get their ballot places raise up to £700 more. That’s compared to those who set up their pages with just a couple of months to go.
First, think through how you’re going to create a fundraising plan. That means:
Then, you’re ready to set up your donation page. Our expert top tips are to explain who, what, when, why, and how on your page:
Stories can change the world. Sharing a personal story and why your chosen charity matters on your GoFundMe page is a great way to connect with potential donors, from family and friends to total strangers.
Don’t panic if you’re not feeling particularly eloquent. They say a picture is worth a thousand words, so if you’re stuck on what to say, a high quality, compelling image can do a lot of the work for you.
When it comes to pictures, more is more. GoFundMe research shows fundraisers with at least five photos have twice as many donations as fundraisers with only one. You can also share some images of your training journey while updating your page.
As well as pictures, videos are powerful fundraising tools to connect with your donors and make your campaign stand out. All you need is a camera or smartphone.
Once your campaign is live, it’s time to get donations. Sharing with your friends and family is important, but there are plenty of ways to reach new audiences. If you’re stuck, we have 25 ways to share your fundraiser, from Facebook events to phone calls to targeted emails.
There are plenty of ways to promote your fundraiser on social media, but if you don’t have Facebook, that’s not a problem. For those fundraising without social media, you can try sharing your campaign on your workplace intranet. Another idea is sending one-to-one personal messages such as email or Whatsapp.