Pet Fundraising Tips That Drive Donations

Fundraising for animals opens up a new door for pet parents and shelters alike. From costly vet bills to everyday expenses, your furry friend comes with a price tag. You can use crowdfunding to offset your pet expenses. Similarly, you can use crowdfunding to help your local animal rescue get the supplies they need. GoFundMe can help you raise funds for animal’s expenses. Here are our pet fundraising tips to help you create a successful fundraiser for your favourite animal.

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Animal fundraising tips to drive donations

Add high-quality visuals

We’ve found the most successful fundraisers for animals use high quality images. Donors have an easier time connecting your cause with visuals. Find a high quality image of your adorable pet for your fundraiser. Or create an engaging video using our video slideshow feature.

Examples of great fundraiser photos:

Keep your donors engaged

You would be surprised how many people can become invested in your story. Be sure to post frequent updates regarding your animal’s progress and any treatments. This can be a few brief sentences or even a video update. Posting frequent updates can also help your fundraiser gain more momentum and encourage your supporters to keep sharing and donating.

Example: For her fundraiser Saving Charlie Brown, fundraiser organizer Rachel kept her donors and supporters constantly in the loop about her sweet dog’s progress with chemotherapy. With each of her 11 updates so far, she included beautiful, high-quality photos along with important details about Charlie Brown’s treatment.

Share creatively and consistently

Most of your donations will be from people you personally know or who are passionate about your cause. While social media is a fantastic way to share, we have also found personalized outreaches via text, email, or direct message to be incredibly effective. Be sure to include a few sentences explaining why your animal is so important to you and how your donors can support you both. Read our tips and tricks for sharing your fundraiser to help kickstart your promotion.

Show your donors gratitude

Lastly and most importantly, don’t forget to display your gratitude to your donors. Thank you emails are a simple way to show your appreciation. If you want to go above and beyond, check out our blog post that covers 20 affordable ways to thank donors.

Start raising money for an animal in need

We know your pets are like family and understand how stressful it can be when an unexpected vet bill or emergency arises. For more inspiration, check out our pet fundraising ideas and use our pet fundraising guideStart your fundraiser today.