Craft your story
Tips for how to create a title and how to write a compelling fundraiser description.
A good story needs a proper title to match it. Be sure to start with a title that’s easy to find and stands out.
Lead with the name of the person or the organization that you’re raising money for.
Your title is what people see first. Use clear, descriptive words to draw people in to learn more about your fundraiser.
Our research shows that titles with four to eight words make the most money. So keep it simple.
Create a hashtag to make it easier to find, follow, and share your fundraiser on social media. Choose something recognizable that relates to your fundraiser.
Tip: Use a popular song that related to your cause. It will help distinguish your fundraiser. For example, Support Jillion Potter’s Fight Against Cancer #withyou.
Your fundraiser description, or story, should be authentic and concise. Avoid overwhelming readers with too many details. Remember, you can always update your story with new information or progress reports.
Start with the basics of who you are, why you’re raising money, and why this is important to you. If you’re truthful about what you’re going through, donors might relate better to your story.
Being clear about why you’re fundraising, and how the donations will be used. Donors like to see exactly where their contribution goes.
We recommend that your fundraiser descriptions have 400 words or more to receive more donations. Length matters, but your story matters more.
Break text up into shorter sections. Use subheads to summarize the main points. Readers like easy-to-navigate text.
Tip: If you live in an area that speaks multiple languages it can be useful to translate your story. For example, Help Save Matthew – Aidez-nous à Matthew!