A guide on how to ask for donations for funeral expenses

group hug at a funeral
| 8 min read Financial assistance

Loss of a loved one is among the toughest experiences we endure, and with the emotional toll often comes a heavy financial component. With costs of funerals increasingly on the rise, expenses for embalming, cremation, death certificates, and other services can accumulate quickly. Many families are left wondering how they’ll be able to cover it all.

Starting a GoFundMe funeral fundraiser can help ease the financial burden and provide a path to honour your loved one’s memory through community support. This guide shares practical tips for requesting donations, as well as message templates to use and information on what expenses you may face as part of funeral planning.

Fundraising to cover funeral expenses

Crowdfunding on a trustworthy platform like GoFundMe is a great way for relatives to come together to support their loved ones. It provides them with a place to share stories and ask for help in a meaningful, respectful way. It is also a great resource for them to find organizations that help with funeral expenses.

Creating a fundraiser can ease the financial pressure of covering burial expenses or funeral services. It also supports funeral planning and can help with taking care of the ongoing needs of the family. A GoFundMe page can even become a memorial where loved ones leave messages and tributes.  

Funds donated through GoFundMe can be withdrawn as donations are received. Transaction fees, including credit and debit charges, apply. It has helped families pay for everything from cremation costs to the cost of a graveside ceremony or hearse.

What funeral expenses cost in Canada

Understanding typical funeral costs in Canada can help you set a realistic fundraiser goal. Here’s what to expect:

  • Funeral costs in Canada can vary by province, the type of service you choose, and local funeral home pricing. 
  • In general, a direct cremation costs about $1,500 to $3,500. Cremation with a memorial or funeral service typically ranges from $5,000 to $7,000. A traditional burial with funeral home services often costs $8,000 to $15,000 or more, according to Haven Casket. Cemetery fees, a casket, and memorial items can push costs higher.
  • Families in Toronto, Vancouver, and Calgary can generally expect costs at the higher end of these ranges.
  • Eligible families may also qualify for the Canada Pension Plan (CPP) Death Benefit, a one-time payment of up to $2,500 ,or up to $5,000 for eligible estates as of January 2025, that can help offset funeral expenses.

How to ask for donations for funeral expenses

We know it’s extraordinarily hard to ask for donations during a time of mourning, but the reality is that most people want to help. They just often don’t know how to. Here are some ways to ask for funeral assistance gracefully, empathetically, and clearly. These tips and funeral donation message examples can ease the discomfort of asking for monetary support for funeral expenses on a personal donation website.

Tell their story with honesty and heart

Say something about what made your loved one unique. What did they love? What legacy did they leave behind? Emotional storytelling resonates with readers and encourages them to donate even if they do not know the subject of the story personally.

List specific funeral expenses

Sometimes, you’ll get the question, “Where is my donation going?” so try to be clear on the costs. Inform everybody if you’re paying for cremation, embalming, grave marker, a burial container, or travel for out-of-town family members. Giving exact information can help build trust and show your fundraising goal is realistic.

Include their name in the fundraiser title

Headlines such as “Help with Funeral Arrangements for Maria Lopez” or “In Loving Memory of James Bennett” tend to do better than generic ones. It’s also more convenient for people to search and share with others in the community.

Share widely and often

Share your fundraiser via text, email, and social media. Add a clear, personal message to every share and add in details for their funeral ceremony. When you put context into a request, you increase the chance that people will contribute, especially if posted soon after funeral planning begins. 

Funeral donation message templates

It can be hard to find the right words during a time like this. Below are three funeral donation message examples you can use when asking for support. Each message is crafted for a different audience: one for family and friends, another for the general public, and one for community organizations. You will want to customize these funeral donation message examples according to your loved one’s personality, funeral arrangements, and what kind of funeral costs you are covering.

1. Message for friends and family

This version is best when sent by email or direct message to close family and friends. It balances a warm tone with clear information about how donations will be used.

Subject: Celebrating the Life of [First Name]

Dear [Friend or Family Member],
It is with a heavy heart that I write to tell you that our dear [First Name] died on [Date]. It is a very painful moment for our family right now, and we are trying to make arrangements for the funeral.

We want to give [First Name] a respectful service that celebrates who they were and how much they were loved. However, the cost of the funeral [include details on embalming, cremation, travel, use of a funeral home, and other related funeral expenses] has created a financial challenge.

To help cover these costs, we’ve started a GoFundMe. Any contribution, no matter the amount, would mean so much to us.

Here’s the fundraiser link: [Insert URL]
Thank you so much for your support, kind words, and love.

With gratitude,
[Your Name]

2. Message for social media or general public

This message is ideal for posting on your social media accounts or in local communities. It can reach friends, neighbours, coworkers, and others who may want to help but aren’t directly connected to your family.

Post caption:
Our Dearest [First Name] left us on [Date]. [Name] was an amazing [sister/brother, mother/father, friend, etc.], and [she/he/they] touched the lives of so many people around them. They are survived by [family members].

[First Name] spent [his/her/their] life [add a short story about what he/she/they did, worked tirelessly to take care of others, volunteered, taught, pursued a creative passion, made a difference in the world, etc.]. Their kindness, humour, and strength had a lasting impact, and we will miss them every day.

We are all heartbroken over [First Name]’s passing and were unprepared for the expense of a funeral service. We want to give [him/her/them] the memorial [he/she/they] deserve(s), a meaningful goodbye surrounded by the people [he/she/they] loved, but the funeral expenses are high. We need to find a way to pay for [include cremation or embalming, headstone, bills left behind, a burial container, funeral home-related services, and other costs.]

We are actively fundraising to help cover these funeral arrangements. Every contribution, whatever the amount, makes a real difference.

Here is the fundraiser link: [Insert Fundraiser URL]
This will also help us reach more people who knew [First Name], so please consider sharing it as well.

Your kindness and support are greatly appreciated.
[Your Name]

3. For community and volunteer organizations

If your loved one worked with a local nonprofit, school, church, or community organization, this message is also appropriate for outreach to those communities. These friends and supporters frequently want to help you, particularly if your loved one shared time or resources for a cause with them.

Subject: Remembering [First and Last Name]

Dear [Community Group or Organization Name],

As some of you may know, [First Name] was a dedicated and devoted member of [Organization Name]. [He/She/They] also spent time [ describe how they were involved, such as mentoring others, organizing events, or even volunteering every weekend].

It is with great sadness that we announce the passing of [First Name] on [Date]. As [his/her/their] [relation], I was not prepared for this loss and the accompanying funeral costs. I’ve created a GoFundMe to help cover expenses like [funeral services, green burial, crematory costs, etc.].

Here is the fundraiser link: [Insert URL]
If you’re able to contribute or share the fundraiser within the community, it would mean a great deal to our family. Should we meet our goal, any additional funds will be donated to [Organization Name] in honour of [First Name].

Thank you for celebrating [his/her/their] life with us.

Warmly,
[Your Name]

Find relief from the high costs of funerals

Losing someone is incredibly difficult. Paying for the cost of a funeral shouldn’t be one more burden during a difficult time. GoFundMe can take away some of the financial pressure so you can focus on healing and honouring your loved one.

If you’re ready to get started, GoFundMe offers an easy, secure place to request support from your community. Create your funeral fundraiser today and take the first step toward peace of mind. Note that transaction fees, including credit and debit charges, apply.

How to ask for donations for funeral expenses FAQs

Start by asking the funeral home for an itemised price list. They’re required to provide one upon request. Use the total of the services you need as your baseline. As a general guide, direct cremation in Canada typically costs between $1,500 and $3,500. A traditional funeral with burial can range from $8,000 to $15,000 or more, depending on your province and choices. Add a buffer for extra costs like flowers, an obituary notice, and travel for family. It is also fine to set a higher goal to cover the family’s immediate living expenses or ongoing needs.

Starting a funeral fundraiser on GoFundMe takes just a few steps. Set a fundraising goal based on your estimated costs. Write a fundraiser story that introduces your loved one. Explain the situation and list the specific expenses the funds will cover. Add a photo. Then share the fundraiser link via text, email, and social media so friends, family, and community members can contribute. Funds can be withdrawn as donations arrive. Transaction fees, including credit and debit charges, apply.

Keep the wording simple, warm, and specific. A short label such as “In loving memory of [Name] – donations accepted to help with funeral costs” is clear and respectful. If there is a GoFundMe linked to the service, add the URL or a QR code below the message so guests can contribute digitally as well as in person. Avoid lengthy explanations on the box itself. The funeral programme or an announcement can provide more context.

Written by Ved Khan