Six Smart Ways to Write a Powerful Fundraiser Title

One of the key ways you can raise more funds is by giving your fundraiser a compelling title.  Ideally, your fundraiser title should clearly tell your story and make it easy for others to find your fundraiser in a search. When you pair a stellar title with other fundraising ideas, you might be surprised by the attention, shares, and donations you’ll receive.

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A captivating fundraiser title is key to crowdfunding success

Just like your fundraiser description length influences donations, a standout title can attract both attention and donations as well. The best titles for fundraisers should do these four things:


Capture the interest of the general public


Describe who the fundraiser is for and why it’s happening


Convey a specific tone or emotion through your fundraising story


Use keywords that make it easy to find

Valuable tips for creating your fundraiser title

Personalize it with names

If you’re raising funds for someone else, your title should include their first and last name. Similarly, if your cause is related to a known disaster, consider adding its name to your title so people will know right away what you’re fundraising for. A name in your title tells an authentic story, imparting a personal touch that people are inherently drawn to.

Wouldn’t you be more likely to donate to a fundraiser called “Life-Saving Surgery for Jane Doe” than one called “Surgery Fundraiser,” or, “Help Me Pay for Surgery”?

Here are just a few examples of successful fundraisers that use names in their title:


Shot of a young woman using a digital tablet and having coffee on the sofa at home

Consider tone

Does the tone of the title match the cause you’re fundraising for? It might be best for memorial fundraisers to have a respectful, somber tone, while fundraisers for school plays or sports teams can benefit from witty or playful titles. You can see the difference in tone between these three fundraiser titles:

Don’t be afraid to get creative

A great fundraiser title will entice people to find out more. Try playing around with words to create a title that’s clear and distinct. Using a hashtag is one way to get creative, or you can try your hand at rhyme or alliteration within your title, if appropriate. Here are some examples of real GoFundMe titles that use these techniques:

young woman studying and working on her laptop,sitting on the carpet in the living room,nice sunny day

Spark interest

The name of your online fundraiser is more than a headline on your fundraiser page. Like the title of a book, it can either attract or repel people. Many will decide whether to click through and read about your cause based solely on your fundraiser’s name.

To inspire more clicks, use words that spark curiosity or compassion, tell a story, and inspire action. If appropriate, be clever and make it fun. What makes your fundraiser different from similar causes? Which words get to the heart of how your fundraiser will change someone’s life? Check out some real GoFundMe examples:


Learn from the best

An easy way to find inspiration when brainstorming good fundraiser names is to look at successful fundraisers with strong, compelling names. Take a look at these successful GoFundMe fundraisers to get naming ideas:

Check this out. Cheerful young people sitting next to each other and having a pleasant conversation while looking at a phone together.

Double check it

Once you’ve come up with a few good GoFundMe titles, run them by people you trust for feedback and ideas. Evaluate all the final fundraiser names against a checklist of must-have qualities. Your list might include these requirements:

  • Does it stand out from the crowd?
  • Is it clear and unique?
  • Is it easily searchable?
  • Does it tell a story or at least hint at one?
  • Is it quickly understandable?
  • Does it make you want to read more or learn more?
  • If it’s for a person, does it include his or her name?
  • Does it inspire action?
  • If you saw it, would you want to share it?

After you’ve picked your winning title, you’ll want to create a fundraising plan as well as fundraising goals so you’ll be off to a good start. Be sure to also take a look at our blog post, 18 Online Fundraising Tools That Will Help You Raise More.

Are you ready to craft the perfect name for your fundraiser?

We’re here to help you create a donation page that gets great results. Whether you’re raising funds to adopt a foster child or you just need help with bills, our fundraising tips will make sure you’re set up for success. And when you’re ready, sign up to create your fundraiser today.