Product instructions-Useful in B2B?
Donation protected
Product instructions are important to the customer experience but little is actually known about how people feel about product instructions. We all "know" that everyone hates them and no one reads the manual, but -
Is that true?
Using Survey Monkey, I'm running a self-funded opinion poll to find out more. I want to use a larger group of people than I can personally recruit to make the data more meaningful and less anecdotal. I have approx 150 B2C respondants so far.
The money I'm asking for pays for 150 or more respondants in B2B management (middle through C level in companies of over 200 people in size) through Survey Monkey. I expect to pay for compiling and publishing the results, and making them available to everyone.
If you contribute at the sponsor levels, you can have a copy of the raw data. All I ask is you reference the source in any white papers, presentations, etc that you do using this data.
So, contribute and get raw data. Pretty cool!
Additionally, the results will be made available through a free white paper, free webinars, and so on. It will help the people who make products better understand how people feel about product instructions and what they expect.
We all benefit from this information. See a video about the previous year results here:
Is that true?
Using Survey Monkey, I'm running a self-funded opinion poll to find out more. I want to use a larger group of people than I can personally recruit to make the data more meaningful and less anecdotal. I have approx 150 B2C respondants so far.
The money I'm asking for pays for 150 or more respondants in B2B management (middle through C level in companies of over 200 people in size) through Survey Monkey. I expect to pay for compiling and publishing the results, and making them available to everyone.
If you contribute at the sponsor levels, you can have a copy of the raw data. All I ask is you reference the source in any white papers, presentations, etc that you do using this data.
So, contribute and get raw data. Pretty cool!
Additionally, the results will be made available through a free white paper, free webinars, and so on. It will help the people who make products better understand how people feel about product instructions and what they expect.
We all benefit from this information. See a video about the previous year results here:
Organizer
Sharon Burton
Organizer
Riverside, CA
