About the FITCO Cares "Heroes Project"

FITCO Cares "Heroes Project" provides free, in-home fitness equipment, facilitation of donated health club memberships, individualized programs, personal training and life coaching to in-need veterans with disabilities, Gold Star families and those suffering from PTSD. If you you or someone you know meets these criteria, please visit our nomination page for additional details.

As of July 2012, the Department of Defense reported that almost 50,000 U.S. service men and women have been injured in Operation Iraqi Freedom, Operation Enduring Freedom and Operation New Dawn. These men and women suffer from a wide range of injuries that can make it difficult, uncomfortable or even impossible to get to a therapy center or gym to exercise in a manner that allows and encourages healing "“ physically and mentally. Our goal is to provide the necessary equipment and training to allow these individuals to pursue their recovery from the privacy of their own home.

For injured service members, there are numerous factors that complicate their ability to regularly go to physical therapy or the gym. Often there are physical limitations that make the process difficult. For others, the psychological side can be challenging. Burn victims who aren't ready to deal with the unwanted attention at the gym, amputees unsure of how to properly exercise with their new challenges. The Fitco Cares Heroes Project in-home gyms provide easy access and a more private environment to work out and work through some of these uncertainties.

The Fitco Cares Foundation is recognized as a 501(c)3 by the Internal Revenue Service so all donations are tax deductible.