injustice occurred Friday, January 3rd
, night/early Saturday morning
to the brand new small business - “Game Alliance”. Owned by Jim and Cindy
business located at 807 17th
Street Suite G, Greeley CO, and two
other neighboring businesses were robbed and vandalized after hours. Leaving
behind loose wires, torn open arcade games, and shattered display case glass.
The most important of all taking away a dream and livelihood from a Greeley
Game Alliance” was a long sought after dream of Jim Knipschild. Cindy, Jim’s
wife, encouraged him to follow his
dreams. This dream was many years in the
making. Jim and Cindy worked very hard in saving money to make the once dream a
reality. Finally, in November of 2013 “ Game Alliance’s” doors opened for
hard work of door to door advertising, Facebook, and an internet website;
college students, gamers, families, and those alike came to check out this retro
take on your average Game Stop.
Game Alliance” featured pay-to-play video games on four 55 inch 3D TV’s . Any
customer, old school or new school, was able to play games from past favorites
to today’s top sellers on consoles from older Xbox, Playstation, and Wii to the
newly released Xbox One, Playstation 4, and Wii U. Pick a game, grab a seat on the couch or a
“Marvel” comic upholstered chair, chill out and play your favorite
If anyone was more into the old arcade play,
Jim also had an area of full sided arcade games, pinball machine, pool table,
and an air hockey machine.
feature, “Game Alliance” also offers their customer the ability to buy, sell,
and trade video games, buy “Magic the Gathering” cards, and offers gaming
console and computer repair..
Alliance was a very clean, and inviting business, giving customers a unique
experience with all the comforts of home.
Jim wants each customer to enjoy his store, and enjoy the hard work he
has put in to making this dream a reality.
He encourages his continued customers to bring food and drink, and kick
back and enjoy playing games.
“Game Alliance’s” short duration, this small business brought people of all
ages. With each new customer that came through Jim’s door it expanded this small
business to more opportunities for success.
in January, Jim was starting up a video gaming tournament, as well as expanding
to hosting birthday parties, and other special events.
5 star Facebook rating and comments tell of what Game Alliance meant to this
community in a short amount of time. Each day Jim saw a new face and was excited
and proud to see people feel at home and enjoy themselves, their families, and
friends. Customers liked knowing there was a new place to get out and hang out,
they can even bring their broken computers and gaming consoles for repair and
Jim is passionate, personable, and knowledgeable about his business, and
makes Game Alliance affordable so others can share his passion. The Greeley and
surrounding communities need a business like Game Alliance, to have a place to
hang out with friends or family, to give a birthday or business party a new
twist on fun. Jim’s long, hard, sought
after dream has created a new spin on gaming, and has given each customer an
impressionable experience. It is heartbreaking and discouraging to see such a
great small business and the dream of one individual be destroyed in the “blink
of an eye.”
Jim and Cindy were in the process of getting additional insurance in place, but never
made it to being active before this tragedy took it all. Now, with over ten
thousand dollars in losses, broken hearts and shattered dreams may keep Jim and
“Game Alliance” from getting back into business. Jim’s family and friends are
putting a fundraiser together to help Jim recover some of the losses and get
“Game Alliance” back on its feet! All the money raised will go directly to Jim
and Cindy to regain their losses, get better insurance coverage, and be able to provide the
needed security to give “Game Alliance” the success that the community has
helped it become in a short time frame, and to keep it successful for years to
name is Jennifer Fulmer, and I am Jim’s sister. My family and I are trying to
give “Game Alliance”, and the other two businesses who were also affected the
help and exposure to recover from a detrimental theft. The city of Greeley and
Northern Colorado needs places like this, this is what America is built on is a
dream. To be successful with your dreams
you work hard and pursue that dream.
Three dreams were diminished over night, because of vandalism and theft,
“Game Alliance”, a bookstore, and a newly opened bar/nightclub.
Alliance” means the world to Jim and Cindy Knipschild, and we are asking for any
help possible to get this great community business back on its feet whether its the same location or new. A community that embraced this new business
with open arms has had it taken from them, due to violence. The community is tired of the violence and
would like more attention paid to those who are trying to do good things within
their communities with new business ideas that bring people
Other ways to help Jim and Cindy would be if you could donate old video game consoles whether they work or not, Jim could probably fix it. Also donated used video games would be so very helpful as well! Please send me a message if this is something you can do.
Thank you so much for all you kindness and caring and hopefully soon we can see Jim's dreams come to life again with "A New Hope For Game Alliance".