The Coming Age of Genomics
The Coming Age of Genomics
...is a documentary film about the many ways in which genomics is altering the course of human history. It will tell stories about the people who are driving technological advances in the field and those whose lives will be transformed as a result.
Genomics refers to scientific efforts to understand the structure, function, and regulation of genomes, the genetic basis for all living things on the planet. It also encompasses efforts to develop and apply technologies for manipulating DNA and the regulation of genomes for a range of practical purposes.
Advances in genomics will have significant impacts on virtually every aspect of modern life, including health, illness, aging, reproduction, medicine, food, family life, parenting, education, economy, energy, the environment, material infrastructures, ethics, law, crime and punishment, and more. These advances may also reorder our fundamental notions of personhood, identity, thought, and behavior; good and evil, altruism and competition, and cooperation and conflict; the nature of communities, cultures, and societies; and the place of human beings in the natural world. The film will include stories that touch on many of these topics.
Our aim is to reach and entertain broad audiences while raising awareness and improving public understandings. We intend to partner with leading production and distribution companies in the entertainment industry, and to deliver a premier entertainment product to a streaming platform, such as Amazon Prime, HBO, Hulu, Netflix, or YouTube Premium. Netflix, Amazon, and HBO already have more than 100 million subscribers.
The film will be produced by the Life Sciences Outreach Project (LSO), in conjunction with non-profit partners including Biocom Institute, the California Life Sciences Institute (CLSI), MassBioEd, and others, and with informal assistance from non-profit entities such as the San Diego Regional Economic Development Corporation, and government agencies such as the National Human Genome Research Institute (NHGRI).
Education and Outreach Content
In order to extend the reach of the project, the producers intend to generate, spin-off, and freely share co-branded education and outreach content, in video, audio, print, or multimedia web formats, with a network of interested non-profit and for-profit distribution partners. We anticipate offering content streams to schools, science educators and science teachers' associations (as supplements to STEM curricula), patients advocacy groups, national and state life science institutes and trade associations, healthcare providers, and others.
With this campaign, we are seeking to raise $100,000. The project is currently in the development phase. Funds will be used to assemble promotional materials—a website, a brochure, a pitch deck, and a trailer or “sizzle reel,” five-to-seven minutes in length, finalize the script and storyboard, and move the project into production. We will engage production partners and top talent in the entertainment industry, and begin shooting footage for the film and generating spin-off content for education and outreach partners.
Donations can be tax-deductible. Please direct inquiries to firstname.lastname@example.org.
More information on the project is available at:
About the Life Sciences Outreach Project
The Life Sciences Outreach Project (LSO) was founded by Mark Jones, Ph.D. and Kevin Vickery, who met while working together at the Life Sciences Foundation in San Francisco. They founded LSO in 2018 to develop multi-media projects that raise awareness and improve public understandings of the life sciences. The Coming Age of Genomics is LSO’s first major production project.